Head of Marketing

Была больше месяца назад

По договорённости

40 лет (родилась 17 августа 1985)

Санкт-Петербург

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 11 лет

- Июнь 2015 – январь 2016
- 8 месяцев
Head of marketing
HOVERNETIC CJSC
Обязанности и достижения:
Marketing activities: Carrying out internal and external market research: - Competitive analysis of products, including foreign markets, - Competitors study, including price monitoring, - Development of the marketing policy. Advertising activities: - Creating of advertising texts, leaflets, brochures, presentations and other advertising media: their semantic content, as well as text and graphic design, - Coordination of all corporate departments team work in product and presentations development, - Providing sales staff with all necessary information and presentation materials about the company, technology, solutions, - Presentation activities (coordination of budget, selection and control of the contractors) - Web-sites: creation and promotion (SEO, PPC) - Lead generation. Sales support: - Identification of the most promising segments of the market for sales, - Finding companies in this market segment, - Determination of the company decision makers to acquire equipment, - Development of scenarios of phone calls, - Coordination of the call-center. Foreign economic activity: - .Finding foreign partners to export operations, - Correspondence and negotiations.
- Март 2015 – май 2015
- 3 месяца
Head of marketing & PR
ElTech CJSC
Обязанности и достижения:
Management: - Establishment of Marketing and PR department from scratch. - Development of marketing and PR plan. - Marketing operations management/ - Participation in business processes optimization and regulation of commercial department. Marketing: - Participation in marketing strategy development; - Market research, analysis of product development trends (engineering); - Analysis and recommendations on the products; - Work with product managers on the promotion of standardized products in terms of drawing up a list of potential customers, competitors, drawing together with the product managers of competitive offerings, products promotion plan development, development of presentation - marketing materials for the product. PR: - Organization of exhibitions - preparation and implementation of the action plan, budgeting, selection of contractors on a competitive basis; - Analysis of the company's sites and recommendations on SEO. New positioning concept development.
- Август 2014 – март 2015
- 8 месяцев
Marketing and advertising advisor
New Technology LLC
Обязанности и достижения:
Marketing research Creating presentations
- Март 2014 – август 2014
- 6 месяцев
Executive director
AVRO LLC
Обязанности и достижения:
- Management of the company's operations; - Organization of work and the effective interaction of production units and divisions; - Organization of interaction with public authorities; - Promoton and protection of the corporate interests in the government.
- Февраль 2013 – август 2014
- 1 год и 7 месяцев
Head of Marketing
Lezno Oil Refinery LLC (Investment project "Construction of oil refinery plant")
Обязанности и достижения:
Participation in development of the investment project: - Industry analysis; - Preparation of analytical and strategic reports; - Preparation of presentations for investment committees; - Participation in the organization of fund-raising; - Development of investment memorandums, participation in business plan formation; - Negotiations with investors and counterparties; - Organization of operational management of the project; - Selection of contractors and interaction with contractor's specialists; - Coordination and control of interaction between participants of the project; - Organization of project paperwork; - Preparation of budget and its updating; - Development of project schedule and its updating; - Preparation of reports on the project development.
- Август 2011 – июль 2013
- 2 года
Head of Marketing
Dominanta Energy JSC
Обязанности и достижения:
Creationfrom from scratch and management of marketing department: planning, task allocation and execution control (2 subordinated marketing manager). Strategic Planning: - Developing strategy: the formation and implementation of proposals for the development of ongoing projects, - Developing marketing strategy of new projects, search and study of ideas, - Developing marketing strategies of trade channels. Achievements: development of the Corporate Strategy during the merger with INTER RAO UES, JSC in short, medium and long term. Internal and external research: - Project management to collect, analyze marketing data and develop practical recommendations for efficient strategic planning, - Conducting a detailed analysis of the factors influencing the demand and supply of distributed generation construction in Russian Federation; - Assessment of the capacity of different industries and regions, the search for promising markets, - Organizing and conducting customer research and end-user products, - Gathering and organizing data on consumers preferences, offering key features products for different consumer groups, - Analysis of the competitive environment, proposals for the formation of the product range, - Market research of products, including new types of technology and equipment, - Development of assortment policy in line with the objectives of the company, - Sourcing and marketing of new products. Achievements: development of the annual marketing plan of the company in respect of services and markets. Participation in sales process organization: - Maintenance of sales databases, - Segmentation and analysis of the customer base, - Work with ongoing projects, - Economic calculations activities. Promotional activities: - Organization of advertising texts, booklets, presentations and other advertising media development: their semantic content, as well as text and graphic design, - Organization of coordinated work of all involved in the creation of presentations process corporate departments, - Providing sales staff with all the necessary information and presentation materials about the company and technical solutions. Presentations and reports for management.
- Сентябрь 2008 – апрель 2011
- 2 года и 8 месяцев
Head of Marketing
President-Neva Power center LLC
Обязанности и достижения:
Marketing management (in submission 4 marketing managers): Carrying out of internal and external researches: - market researches by products and by industry, including new types of the equipment and search of suppliers, - competitors researches, including price monitoring, - development of holding marketing strategy. Tender activity: - search of competitions of the private and state companies, - negotiations with customers, - preparation of bid proposals. Preparation of client bases: - definition of the most perspective market segments for sale of the certain equipment type, - search of the companies in the given market segment, - definition of persons who are taking decisions on purchase of the equipment. Advertising department management (in submission 1 advertising manager): - organization of exhibitions (coordination of budgets, choice and control of contractors), - promotion of the corporate sites (SEO), - development and order of promotional materials and souvenir production. Management of department on advertising sale in "Academy of Energy" magazine (in submission 3 sales managers): development of sales plan, personnel trainings, etc.
- Ноябрь 2007 – сентябрь 2008
- 11 месяцев
Marketing manager
President-Neva Power center LLC
Обязанности и достижения:
Market research, CRM.
- Март 2005 – декабрь 2007
- 2 года и 10 месяцев
Delovoj Peterburg Newspaper Correspondent
Bonnier Business Press CJSC
Обязанности и достижения:
Search of curious themes for sections of the Delovoj Peterburg newspaper on small and medium business and financial section, writing of clauses
- Январь 2007 – июнь 2007
- 6 месяцев
Adviser
Self Employed
Обязанности и достижения:
Development business-plans on custom orders of investors. Carrying out of external and internal company environment analysis, SWOT, PEST – analyses, 5 forces analysis, conclusion of corporate strategy, accounting of project economic efficiency, etc.
- Ноябрь 2004 – июль 2006
- 1 год и 9 месяцев
Interviewer, Auditor of regional units
Oxford Research International
Обязанности и достижения:
November 2004 - September 2005 - Interviewer Conduction of quantitative and qualitative interviews. October 2005 - July 2006 - Auditor of regional units Coordination of regional partners work. Check of observance of conditions of the researches spent under the sub-contract. Writing reports on the research progress for customers.

Образование

- Бакалавр
- Дневная/Очная
- 2006
International Management Institute, Saint Petersburg (IMISP)
Факультет: Business Administration Faculty
Специальность: Bachelor of Business Administration

Обо мне

Дополнительные сведения:

Planning activities, ability to work in a team and independently, ability to clearly set the task, monitor its implementation and achieve planned results, ability to create and maintain a creative atmosphere in the department, effectively interact with adjacent units, ability to analyze large amounts of data, creativity, presentation skills, focus on results. COMPUTER SKILLS MS Office (Word, Excel, Power Point, Access, Project), VBA; HTML, Flash, DreamWeaver; Joomla, Adobe (Photoshop, Illustrator, InDesign), etc.