Обязанности и достижения:
• Developing and implementing the company’s first PR strategy;
Created a core document for regulation of PR-activities, implemented a system approach to PR business process.
• Planning and organizing corporate media and other special events;
Organized more than 20 events (conferences, seminars, roundtables) for clients in Russia, UAE and Kazakhstan.
• Management of all media, press and public relations issues;
Increased company’s number of external newsletters and articles for 40%, expanded company’s citedness from regional media to federal media.
• Expanding product and company recognition in the national press to support the sales and marketing teams;
Got more than 700 messages (citedness) in leading IT and oil&gas online media and more than 50 articles in print media.
• Working with the management to identify trends and developments that might influence PR decisions and strategies;
Made a researches: «Current trends in IT-industry», «Сlients’s reading preferences», «Analytics of competitors’s PR-instruments».
• Estimating project costs and monitoring budget;
Created and carried out annual PR and advertising budgets.