Резюме № 26547599
Обновлено 13 июля 2015
Обновлено 13 июля 2015
E-commerce manager
Был больше месяца назад45 лет (родился 14 августа 1980)
Город за рубежом, готов к переезду: Москва, Истра
Занятость
не указано
Гражданство
не указано
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 14 лет и 8 месяцев
- Январь 2014 – работает сейчас
- 11 лет и 11 месяцев
Analyst
ALSAC/St. Jude Childrens Research HospitalОбязанности и достижения:
• Responsible to establish the strategic direction of a web software application project • Lead and manage all aspects of the product platform • Champion Omniture SiteCatalyst platform to analyze visitor’s behavior to increase conversions and develop recommendation that resulted in 25% increase in master conversion • Develop A/B test resulted in 100% jump in performance increase • Recommend site infrastructure optimization to increase ROI- Апрель 2011 – декабрь 2013
- 2 года и 9 месяцев
ECommerce Marketing Manager
AutoZoneОбязанности и достижения:
• Plan and execute all marketing activity for all AutoZone web properties, including autozone.com, resulting in increasing sales (12%) and targeted traffic (20%) – combined over 10MM visitors a month • Responsible to outline, develop and deliver extensive site traffic analytics reports and recommendations based on findings • Leverage Omniture SiteCatalyst platform to analyze visitor’s behavior to increase conversions • Lead initial tagging recommendation to A/B test content blocks • Recommend site infrastructure optimization to increase ROI • Lead all SEO initiatives for autozone.com • Manage an affiliate program, showing growth in sales by 25% year over year • Provide digital media purchase recommendations including PPC campaigns and select sites network for display advertising • Served as a social media lead to launch social media marketing campaigns
Образование
- Высшее образование
Обо мне
Дополнительные сведения:
• SEO and web analytics lead with an industry leading web properties
• Documented establishing an interactive business and generating annual sales of over $1.5 million in less than 3 years
• Research, compile and coordinate 800M keywords portfolio
• Google Advertising Professional
• Over 4 years extensive experience in web analytics, traffic data analysis, reports development
• Diverse experience in Search Engine Marketing for over 9 years in resulting increase of 50X in targeted traffic
• Own and Manage large PPC campaigns generating over $1 million annually
• Hands-on SEO experience with reaching and keeping top ranked positions for highly competitive search terms (over 1 million searches a month) on Google SERPs
• Implementation of social media marketing campaigns to generate over 30M site visitors a month
• Ability to gather, interpret and compile reports on all aspects of digital marketing, with focus on increasing conversions and ROI
• Excellent communication skills coupled with analytical, organizational, and creative problem solving capabilities
• Focus efforts on establishing productive relationships with high-profile search engines
• Exceptionally strong work ethic and entrepreneurial spirit
• Hands-on experience with Omniture SiteCatalyst 14 and15
• Rich experience in all aspects of SEM including PPC and display advertising
• Research and implementation of web analytics platform (Adobe Site Catalyst, Google Analytics) and establish analytics reporting practices
• Enterprise SEO platform experience (SEOCalarity, Conductor)
• Data analysis and ROI improvement strategies consulting
• Google Advertising Professional Certification
• Implementation of A/B and multivariate performance tests
• Keyword research and competitive benchmarking
Иностранные языки
- Английский язык — cвободное владение
Фото, имя и контакты доступны только авторизованным пользователям
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