Обязанности и достижения:
Interfacing daily with the U.S. Home Office on all key projects including aligning territory needs and content requests, identifying local market issues and evaluating implications, providing solution-oriented feedback and supplying reports to support campaigns, highlight key market learnings and identify best practices:
• Adapting global marketing strategies to foster and maintain a local market;
• Advancing tactical publicity programs, creating product-specific media campaigns, and analyzing media coverage data to guide future decision making;
• Liaising with colleagues, key spokespeople, the media, the agency team on international media promotions and strategies and other important stakeholders;
• Ensuring relationships with the media, forming a pool of loyal journalists and editors, writing and distributing press releases to targeted media and initiating journalists’ interest towards the company and its speakers;
• Establishing and preserving positive working relationships with stakeholders, production staff, talent reps, media owners and strategic partners;
• Spearheading and supervising the production of publicity materials and coordinating photo and video opportunities Producing and overseeing special events, junkets, talent tours, set visits and screenings;
• Developing and coordinating the company’s digital activities including sustaining and updating information on the company’s website and on official pages in social networks, creating an online buzz on social media platforms through a variety of influencers (top bloggers, celebs) and creating a pool of loyal audience members;
• Conducting media buys including preparing and managing the budgets for print advertisement and evolving creative concepts;
• Developing contractual agreements through utilization of supplements, coordination of paperwork and preparation of budgeting and activity reports;
• Co-managing ad hoc projects and contributing beyond typical expectations.
• Coordinating with the Promotions Department to secure and maintain sponsorship;
• Organizing and facilitating local casting including escorting local talents on global events, monitoring and casting
celebrities in the dubbing of animated movies, carrying out generic print and video interviews, initiating invitations to premiere events and special screenings and striving to involve local talents in international projects.
Innovative and creative professional with more than 10+ years of exceptional experience designing and delivering marketing campaigns that create brand value.
Promotes open communication, collaboration and a positive work culture through consultation and advocacy on behalf of clients and vendors on both the local and international levels.
Flexible and dynamic leader dedicated to team collaboration, professionalism, integrity, accuracy and efficiency.
Analytical and commercially savvy Head of
Publicity skilled in project management, content development and
production, event marketing, media planning and social media activations.