Обязанности и достижения:
Ulmart. The leader of the e-commerce market in the period 2013-2017.
with revenue of 62 billion. rub based on the results of 2015
Responsibilities:
2013 – LAUNCH of the Private Labels (PL) project
• Creation of the STM project within the framework of the Yulmart company
• Identification of priority areas for the development of STM
and target groups
• Registration of the first brands Zifro, Roadweller, Molecula,
Nexport, Forhead
• Search for and negotiate with manufacturers in China,
Taiwan, Europe, Russia, RB
• Formation of Ulmart's operating technology
with participants in foreign economic activity (customs authorities, lines, agents,
certification bodies)
• Formation of STM pricing technology
in the context of product groups and client groups
2014 - THE FORMATION OF PL
• Recruitment of a team (5 people). The appearance of the first products
STM is on the shelves of Ulmart. The first successes. Entering the market.
STM 2015 Marketing Strategy Development
- DRAMATIC GROWTH OF PL
• Strengthening the team of up to 12 people
• Sales of STM products in 40 product categories
The share in the company is 5%. Turnover 700 Million+
• Supplies for own production of MicroXperts.
The direction's achievement of stable financial performance
and self-sufficiency
• Registration of the DIY Brand Forhead.
2016 - SIGNIFICANT PROJECTS.
• Supply of computer components, MBT, CBT,
sporting goods, children's goods, perfumes and
others
2017 - CREATION OF A DEALER NETWORK.
• The STM project goes beyond the B2C business --> B2B
• Inclusion of the corporate sales department in the structure
Import and STM management to enhance sales in the channel
B2B
• Transformation of the STM project into a separate type of business
• Capitalization of STM brands: recognition / loyalty /
perception of quality / reputation
2018 – the end of the project due to the closure of the Yulmart company
(unfortunately!)
Achievements:
The year 2017
• STM turnover: 1 billion rubles +
• Revenue: 300 MILLION rubles +
• Front margin: 31%
• YoY: 90%
• Development and content of 7 Own brands: MicroXperts,
Zifro, Molecule, Nexport, Lemantino, Forhead, Roadweller
• STM categories: 40+
• SCU STM: 1000+
The project has shown high efficiency under the conditions set
by the Company's founders to achieve 5% of turnover within 4 years with approved ROI, KPI, and GM indicators.