Резюме № 45967587
Обновлено 19 июня 2019
Обновлено 19 июня 2019
Chief marketing officer
Был больше месяца назад39 лет (родился 09 декабря 1986)
Москва, готов к переезду
Занятость
полная занятость
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 17 лет и 4 месяца
- Январь 2019 – работает сейчас
- 7 лет
Head of marketing (CMO level)
AlpariОбязанности и достижения:
BoE member, participated in building a brand’s strategy, determined annual KPIs and reported about their execution . Responsibilities: - Building brand’s marketing strategy to achieve main KPIs of the company - Media planning, control of expands and efficiency of marketing channels - Product management (development and support of all customer services). Main services are website, mobile apps, Alpari Cashback, PAMM, Fix Contracts. - Offline marketing (Billboards, TV, radio) in CIS - PR (dissemination of analytical content in the major media of the Russian Federation and the CIS (rbc.ru, TASS, VestiFinance, BelTA). Participation in exhibitions, control over the brand reputation in the network, sponsorship projects. - Digital marketing (SEO, SEM, SMM, media buying). - Web analytics and marketing research: - Qlikview - Saiku. - Cohort analysis - Funnels - A/B landing page tests - Searching for new channels of marketing - Carrying out marketing activities (preliminary analysis and construction of models, integration, post analysis) - Control of important marketing indicators – ROI, LTV, retention, CR, CPL etc.- Март 2017 – январь 2019
- 1 год и 11 месяцев
Head of e-Commerce Department
AlpariОбязанности и достижения:
BoE member, used to determine digital strategy of company with budget over 400k USD monthly. One of the biggest departments in Alpari – up to 70 people in-house. Responsibilities: - Strategy and budget planning (annual and on monthly basis) - Determining the direction in the development of customer services and products (website and MyAlpari) - Visual part (look and feel) of all products - Product marketing strategy (except offline), media plans, digital strategy for all channels and regions of presence - Media planning, control of expands - Marketing research and web analytics (with periodical reporting to TOP management). Funnels, cohort analysis, LTV - Brand promotion in social networks, content strategy - Developing Omni-channel project - Brand reputation management in the network - Growth of SEO indicators (positions and organic traffic) - Application of various approaches in website promotion (including doorways and satellites) - Development of SMM - expansion of advertising channels in social networks, increasing number subscribers and their involvement - Development of mobile applications and improving metrics in that product (CR, average deposit) - Increase advertising efficiency, increase conversions, reduce costs - Implementation of new advertising channels and tools - Work with international offices A few words about divisions: Mobile application development Department - Development of company's applications for IOS and Android - 3 product applications have been developed - Deposits from mobile apps increased on 400% from 2017 to 2018 Project magament Department - Receiving tasks from third-party departments of the company - Writing technical and accompanying documentation, preparing issued for developers - Support of developed products - Management of internal projects of the Department Website development department - Frontend and Backend development (HTML, JS, PHP) - Creation of customer interfaces and services - Improvement of developed applications, CMS implementation Content and design department - Content creation for web and mobile applications - Preparing content for digital marketing team (context, media ads, social media) - Design (web and mobile) - Development of landing pages, split tests - Content translations into 13 languages QA department - Full control of release management, writing test cases and test suites. - Maximum coverage with automatic tests (screenshots, API services). - Department’s workflow was developed by that team through Jira with the use of additional plugins Online promotion Department - Main responsibilities - SMM, SEO (+ASO), SEM - Promotion in the CIS, as well as in foreign markets (Asia, LatAm, Africa) - Web Analytics and reporting on the efficiency of advertising activities - Setting and executing main KPIs (new customers, deposits etc).- Июль 2013 – март 2017
- 3 года и 9 месяцев
Head of online promotion Department
AlpariОбязанности и достижения:
Online advertising (Digital) - Conducting advertising campaigns in Yandex Direct, Search and Display Networks (with target on Russia and CIS) - Conducting advertising campaigns in Google AdWords - Search, GDN, RMKT, GSP, RLSA, YouTube with target on Russia, CIS, Nigeria, India, Vietnam, Indonesia, India, Philippines, Malaysia, Latin America - Advertising in Bing, Coccoc (Vietnam), media buying. - From 200 to 500% of growth in Deposits for 2 years in paid digital channels - SEO – main goal was the growth of organic traffic in countries we had been focused on. Thanks to correct internal optimization and link building we achieved big results in India, China, Nigeria and Indonesia. - SMM – building content strategy, control of customers’ engagement, behavior analysis. During 2 years we doubled our active audience in social networks. And, of course, marketing research and web analytics. A number of reports were configured and developed – cohort analysis, funnels, and attribution models. Frontend The main issue was to develop web products for our customers and incoming traffic – website, MyAlpari, LPs. We also took part in developing CMS and some internal services. Cooperation with digital team was on a high level – so integration of GTM or other analytical scripts was not a problem. Furthemore: code refactoring (if necessary), analysis and improvement of the loading speed. Achievements: • Layout was moved to the methodology of BEM • New MyAlpari was developed (with mobile version) https://my.alpari.com/ • To control all form (like registration) we covered them with unit tests (on JS) • Many optimization solutions were integrated that simplified and accelerated the work of webpages (the main page download speed reduced from 12 sec to 4 sec) I also developed Alpari Cashback product https://alpari.com/ru/promo_bonus/alpari_cashback/. It was my personal product which was created from prototype with financial model to a customer service with a number of functions, and it helped company to improve retention.- Май 2010 – июль 2013
- 3 года и 3 месяца
Head of products
AlpariОбязанности и достижения:
— Control of product implementation, setting up reference points for status updates — Preparing technical documentation for the project — Negotiations and interaction with developers and technical analysts — Organization of the development team (HTML, JS, PHP, Flash, Design) using Agile methodology — Conducting of alpha and beta testing of the new service — Full support of projects of third-party customers (from prototype to production) — Writing advertising documentation of the project (defining customer audience, visual part and advertising channels) — Preparating and holding of PR events (banners, promotions, newsletters, seminars and product webinars with direct customers) — Work with the customers’ feedback through the corporate forum and e-mail Achievements: — Several traders’ contests were launched (Full Throttle, Alpari Olympics, Investor’s compass) — Development of the project traders’ contests (consecutive promotions, PR-events, adaptation of contests based on user behavior analysis) — Creating a "Contestants’ descktop" in MyAlpari with statistics and call-to-actions — During that period I’d implemented several sections on the website: informer quotes and graphics, contract specification with possibility of customer settings, trader's calculator, widgets "trading session hours", "currency Forex" and "Forex news" — Full implementation of social networks functionality on the websites (like&share, registration through Social networks)- Февраль 2009 – май 2010
- 1 год и 4 месяца
Head of sales
Lazarev V.G.Обязанности и достижения:
— Sale of spare parts to individuals and auto centers — Staff recruitment and training — Development of a website and online services focused on selling spare parts — Increasing the network of suppliers and contractors Achievements: — Implementation of the partner program — Sales network increasement — Opening 2 new sales points — Some processes were optimized by implementing e-cats and new software- Июль 2008 – ноябрь 2008
- 5 месяцев
Chief HR officer
Tour studioОбязанности и достижения:
— Salary and bonuses calculations — Forming a staff reserve — Developing new methods for staff’s skills development — Preparing new measures to increase the motivation of employees on the basis of implementation financial incentives, improvement of working conditions — Control of the correct and uninterrupted work of sales points — Hiring new employees (defining requirements, interviewing) Achievements: — The company has implemented an access system to control the employees’ working day — Fully systematized personnel structure of the company in accordance with the legislation of Russian Federation — Implemented a system of motivation policy for employees — Partially reorganized the structure of Moscow division — Employee cards were created for all staff —Structure of the company was revised
Образование
- Высшее образование
- 2010
Обо мне
Дополнительные сведения:
Extensive experience in marketing:
• I have deep knowledge in digital marketing (SMM, SEO, SEM). I faced with different cases as advertising Forex (which is almost prohibited by Adwords), building social media infrastructure around brand and used to have great results in SEO and ASO. In SEM I worked not only with Google Adwords and Yandex Direct, but with Baidu and Bing also.
• Large budgets is a usual thing for me (offline, online marketing, PR).
• I know how to make brand stronger, how to use brand-related advertising for creating and maintaining brand awareness.
• Web analytics is very important for me. I’ve built analytical system from scratch for digital marketing, different kinds of marketing research instrument are familiar for me. All that helps to measure and predict the results of advertising campaigns.
Product management:
• I have several products in my portfolio, which were created from a prototype and technical descriptions for developers to a complete customer service. I can build financial model of product, set KPIs and prepare all documentation required.
• Extensive experience in writing technical specifications for developers
• I know how to adjust the behavior of the product based on the desired customer audience
• I know several project management systems and task managers like Teamwox, Jira. Worked with both Agile and Waterfall methodologies
• Basic knowledge of HTML and CSS, general understanding of JS and PHP that helps me to be on the same wavelength with developers
• I know how to set real deadlines for the project and strictly comply with them
Strong leadership qualities:
• I have a strategical vision of business and find myself as a leader and a strong manager. I have a technical education and analytical mind.
• I am a team player and used to manage big departments during my career
• Have experience with third-party customers and remote employees
• Stress-resistant, sociable, attentive to details. I know how to create a good domestic atmosphere in my team
Digital Marketing, Marketing Strategy Development, Business Strategy, Advertising, Google AdWords, Yandex Direct, Product Development, Atlassian Jira, Разработка и внедрение системы KPI, Media Buying, Google Analytics, Web Application Development, Mobile Marketing, Agile Project Management, SEO, SMM, ASO, SEM, Baidu, Web Design, Olap (online analytical processing), marketing research, Forex
Иностранные языки
- Английский язык — cвободное владение
Водительские права
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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