Обязанности и достижения:
- Managed 3 product lines (Oral Care, Wound Care, Sun Protection)
- Responsibilities: long and short term brand development planning, forecasting, contacts with manufacturers, pricing, P&L control, budget management, development of trade and consumer promotions at all levels, advertising and POS materials, cooperation with media buying and creative agencies, market analysis, qualitative and quantitative market research, writing of articles for the press, preparation and taking part in exhibitions, contacts with retail and wholesale clients, contacts with State Healthcare Bodies
- Successfully introduced new products to the market on a regular basis
- Organized a re-launch of BAND-AID brand with a changed product concept
- Together with the Advertising Agency created successful TVCs and print ads
- Took part in all-European J&J projects
- Started a professional educational program on oral care.