Обязанности и достижения:
Tracking the brand marketing behavior: market share, weighted distribution, competitive environment;
- ATL: creative briefing, revising story boards, directors tendering, shooting;
- BTL: promo activities in retail, Key Accounts and HoReCa; briefing; development of promo concept, key visuals, logo etc.; cooperation with BTL agencies, control;
- Internet site development for the brand;
- POSM design;
- Cooperation with sales and trade marketing teams;
- Brand budget tracking;
- Cooperation with global office.