Advertising and marketing manager

Была больше месяца назад

75 000 ₽

41 год (родилась 19 августа 1984), cостоит в браке, есть дети

Москва

Речной вокзал

Тушинская

Пятницкое Шоссе

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет и 10 месяцев

- Апрель 2012 – работает сейчас
- 13 лет и 9 месяцев
Leading marketing manager
УНГС Инжиниринг, Москва
Обязанности и достижения:
Responsibilities: - modular and prefabricated buildings market research with the purpose of development new construction technologies promotion strategy; - analysis of competitive environment; - development and implementation advertising campaign and PR promotion of new construction technology; - website creation, content writing, developing an action plan to promote the website (seo, smm); - monthly analysis of the effectiveness of promotion; - monthly monitoring of the media; - the formation of a positive companies image of the Group (including writing positive reviews); - development advertising and presentation materials, corporate souvenir products; - work with partners, approval of agreements.
- Декабрь 2006 – февраль 2010
- 3 года и 3 месяца
Marketing and advertising manager
Gold's Gym, Москва
Обязанности и достижения:
Responsibilities: - market research, SWOT analysis; - development and implementation advertising campaign (internet, BTL, outdoor, press, radio, direct mailing, sms, PR, cross-promotion etc.), effectiveness assessment; - development and adaptation of advertising materials (from Flash banners to outdoor sign), advertising, copywriting, press-realizes, articles, website administration and promotion; - event management (corporate and sport events); - selection of contractors on a tender basis (advertising agencies, design studies, printers, internet companies etc.), control of work implementation, maintenance of documentation. Key achievements: - creation of new website (structure, design); promoting and branding new fitness club in Moscow (Gold’s Gym Lefort); development and implementation advertising campaign for Russia (from creative to media planning); taking sales targets within 11 month in Gold’s Gym Dynamo.
- Январь 2006 – сентябрь 2006
- 9 месяцев
Advertising and PR manager
ЧТПЗ-КТС, ЗАО , Москва
Обязанности и достижения:
Responsibilities: - development and implementation advertising campaign (federal and region press, PR, exhibitions), effectiveness assessment; - website administration, promotion; content filling; - advertising copywriting, press-realizes, articles; - arranging participation in exhibitions, arranging presentations, conferences and corporate events; - collaboration with contractors (printers, design studies etc.); - development and adaptation advertising and printing materials (writing briefs for printers, designers etc.), maintenance of documentation (1C). Key achievements: - creation of new website; presentation of the opening of a new workshop in Magnitogorsk, PR support of that event; development of advertising product catalog (in printed and web form).
- Август 2005 – декабрь 2005
- 5 месяцев
Marketing and advertising manager
Language Centre Chancellor, Москва
Обязанности и достижения:
Responsibilities: - Internet-marketing activity (context, banner advertising, promote in search engine), effectiveness assessment, direct mailing, advertising in press - development of flash, html banners, press modules (writing briefs to designers) - changing website structure, website administration, content filling, assessment website attendance - SWOT analysis Key achievements: - promotion website in the web search engine (yandex, rambler) from top20 to top10
- Ноябрь 2004 – июнь 2005
- 8 месяцев
Marketing manager, account manager
Мак Маркет, ООО, Зеленоград
Обязанности и достижения:
Responsibilities: - market research, competitors analysis, consumers preferences studies, focus-groups holding; - organization of BTL promotions, development of POS materials, advertising brochures, design of packaging; - arranging participation in exhibitions and festivals; - collaboration with distributors, regional sales representatives; - business trips, presentation of product lines; - business correspondence, preparing commercial offers and contracts, the primary documentation. Key achievements: - development marketing and advertising activities from zero, self-attraction of regional sales reps, successful participation in exhibitions and beer festivals (1 place in Best meat snack nomination).

Образование

- Высшее образование
- Дневная/Очная
- 2005
Moscow State Institute (Academy) of Business Administration (MSIBA)
Факультет: Faculty of World economy
Специальность: International Marketing, specialist
- Высшее образование
- Дневная/Очная
- 2004
Moscow State Institute (Academy) of Business Administration (MSIBA)
Факультет: Faculty of World economy
Специальность: Economist, bachelor's degree
- Среднее специальное образование
- Дневная/Очная
- 2002
Moscow State Institute (Academy) of Business Administration (MSIBA)
Факультет: Faculty of World economy
Специальность: Qualification of lawyer

Обо мне

Дополнительные сведения:

Marketing strategy: - Development of Marketing strategy, based on market trend studies, SWOT analysis, consumers preferences studies. Marketing communication: - Development and implementation of advertising campaign (internet, press, radio, outdoor, BTL, PR, cross-promotion, partners programs etc.), effectiveness assessment, event management, design and production of POSM and advertising material. Sales: - Building client network, negotiation, implementation of sales promotion programs building. Legal support: - managing contracts with third party and legal documents. Компьютерные навыки: MS Office (World, Excel, PowerPoint, Internet Explorer), Garant, Axapta; базовые знания: Project, Access, 1C