Резюме № 53292314
Обновлено 2 сентября 2022
Обновлено 2 сентября 2022
Senior trade marketing manager / E-commerce trade manager
Была больше месяца назад38 лет (родилась 28 августа 1987)
Москва, готова к переезду
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 13 лет и 10 месяцев
- Ноябрь 2021 – работает сейчас
- 4 года и 2 месяца
Trade-marketing manager
OZON.ru, Интернет-магазин, МоскваTravel Companies, Courier, Mail Delivery, Warehouse Services, Internet StoreОбязанности и достижения:
- Increase and generate additional GMV by implementation of trade-marketing instruments - Cooperate with partners on overall brand and marketing development on Ozon.ru using both internal and external means of A&P - Make estimation, control and ensure the effective use of marketing budget - Prepare, launch and lead short to long-term promo and media planning based on brands’ (1p) or sellers’ (3p) goals - Analyze promotional channels and provide recommendations for conducted activities (sales uplift, CR, CTR, A2C, traffic and etc) Key points to mention: 1) Worked both for 1p direct vendors\ brands (Ozon Retail, category Electronics) as well as 3p sellers (Marketplace, category SDA&MDA). For 1p key accounts I agreed on long-term planning and investments, managed special projects, for 3p I engaged new sellers that generated additional AdRev and GMV. 2) Applied complex and strategic promo planning approach with deep analysis of CJM, content, targeted audience and selection of segments. 3) Worked with all means of marketing and performance instruments within Ozon.ru and externally (direct marketing - email, push, triggers), TV, OLV, banner ads, external traffic & context ads, SMM. 4) Developed creatives and designs for all meads of communications. Created brand-zones, landing pages. Content management Results: - Category performance +13% (1p) - Leaded Premium seller (exclusively on Ozon.ru) that generated Add Revenue and +45% GMV (3p) - Optimized promo campaigns: average CR increase +0,5%- Август 2014 – февраль 2020
- 5 лет и 7 месяцев
Trade shopper marketing manager, National Key Accounts
Philips Electronics, МоскваMedical, Diagnostic Equipment, Tools (Promotion, Wholesale), Medical, Diagnostic Equipment, Tools (Assembly, Maintenance, Repair), Medical, Diagnostic Equipment, Tools (Manufacturing), Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale), Retail Chain (Electronics, Household Appliances)Обязанности и достижения:
Ensure timely and efficient implementation of TM promo plans in accordance with set KPIs for growth, margin and budget. KPIs: sales turnover, in-house share, IGM (per category), planning accuracy, financial COOP accuracy, NPS, etc. - Financial effectiveness and budget management - Sell-in and sell-out analysis to forecast the need in promo support as well as demand planning for promo on the SKU basis - Development of tailor-made TM activities from a wide range of promo mechanics to find optimal solution for the customer and company - Develop and drive 360 activation campaigns that includes both digital (online banners, TV flights, SMM) as well as traditional support. - Evaluate and approve digital media plans together with digital team - Market and competitors’ analysis to ensure stable positions by providing timely corrective actions - Develop comprehensive TM support for new product launches - In strong collaboration with sales team hold annual as well as regular negotiations with clients (contract signing) with special focus on marketing activities - Monitor and improve in-store execution including competitive intelligence at field level - Develop point of purchase strategy (merchandising, shopper activation, including assortment and pricing recommendation) per channel for priority categories - Build key account marketing plan jointly with Sales and Marketing for partner key accounts - Manage retailers’ consultants: development and implementation of motivational scheme, analysis of consultant’s’ ROI * Sell-out per store analysis to data-driven approach to better consultant’s’ placement. Key achievements: - Unlocked online in Hypermarkets – developed and launched Philips sales via online store. Philips became number one “A” brand with twice wider product portfolio against key competitors - Developed a unique tailor-made in-store decoration to support key launch. Results were specially mentioned as best practice on global level. - Developed and implemented IHS tracking model that enabled to calculate IHS and use it as an integrated target for sales and trade marketing teams, consequently it enabled to control and grow IHS in the retailer - Managed overstocks by decreasing the amount of weeks on the shelf by 20%- Апрель 2013 – август 2014
- 1 год и 5 месяцев
Trade marketing specialist, Regional retail
Philips Electronics, МоскваMedical, Diagnostic Equipment, Tools (Promotion, Wholesale), Medical, Diagnostic Equipment, Tools (Assembly, Maintenance, Repair), Medical, Diagnostic Equipment, Tools (Manufacturing), Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale), Retail Chain (Electronics, Household Appliances)Обязанности и достижения:
ON TOP of trade marketing assistant’s areas of responsibility: - Manage Central Region COOP budget - Develop and execute customer specific activities (promotion, secondary placement, demonstration, retailer’s fair and events) in close collaboration with sales team - Collaboratie with ATL and BTL agencies for preparation of national campaigns (prepare briefs, work on promo concepts, budget estimation, KPIs setting and campaigns’ efficiency control etc.) - POSM/LTTE: cost estimation, creation and validation of POSM/LTTE placed database - POSM/LTTE physical condition analysis; maintenance, repair and change- Апрель 2011 – апрель 2013
- 2 года и 1 месяц
Trade marketing assistant, Regional retail
Philips Electronics, МоскваMedical, Diagnostic Equipment, Tools (Promotion, Wholesale), Medical, Diagnostic Equipment, Tools (Assembly, Maintenance, Repair), Medical, Diagnostic Equipment, Tools (Manufacturing), Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale), Retail Chain (Electronics, Household Appliances)Обязанности и достижения:
On top of trainee’s areas of responsibility: - Lead TM projects for Central Region; coordinate national TM campaigns - Retail consultants management (goals setting, control of targets realization) - Trade marketing mix implementation (POSM/Stands, etc.)- Июль 2010 – апрель 2011
- 10 месяцев
Trade marketing trainee
Philips Electronics, МоскваMedical, Diagnostic Equipment, Tools (Promotion, Wholesale), Medical, Diagnostic Equipment, Tools (Assembly, Maintenance, Repair), Medical, Diagnostic Equipment, Tools (Manufacturing), Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale), Retail Chain (Electronics, Household Appliances)Обязанности и достижения:
- Co-Planning promo activities with Clients - Promo efficiency analysis (ex. pre-ROI, post-ROI) - Control of document workflow accuracy and timely payments to clients
Условия занятости
- Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Образование
- Магистр
- 2020
Факультет: E-commerceСпециальность: E-commerce- Магистр
- 2009
Специальность: Master- Магистр
- 2008
Обо мне
Дополнительные сведения:
Торговый маркетинг, Аналитика продаж, Организация федеральных трейд-маркетинговых кампаний, Оценка эффективности промо акций, Стимулирование торгового персонала, BTL, Marketing Strategy Development, Promo Compaing, Launching new products, Customer Needs Analysis, E-Commerce, Performance Management
Иностранные языки
- Английский язык — cвободное владение
- Испанский язык — базовый
Водительские права
- A — мотоциклы
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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Обновлено 12 апреля 2019
Senior Trade Marketing Managerз/п не указана
Обновлено 15 апреля 2019Последнее место работы (4 года и 2 мес.)Менеджер по маркетингу и рекламеНоябрь 2014 – январь 2019
Senior Trade Marketing Manager350 000 ₽
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