Обязанности и достижения:
• Managing projects, communication with agencies
• Preparing brand plan (Assortment/portfolio, distribution, pricing, MML, In-store promo, NPD, Perfect Store, Brand strategy) and annual budgets
• Conducting regular brand performance analysis: retail audit results analysis, Nielsen database, brand equity, competitors activity and market trends analysis
• Planning, developing and implementing brand activities
• Cooperation with On-/Off-trade marketing team, sales team, logistic department to ensure effective launch of activities
• Work with media agencies on daily basis, controlling media plans implementation according to approved budget, media environment analysis
• Post-evaluate of marketing programs and activities efficiency, make presentations
• Control related P&L in the areas of product, packaging and price
• New product development, management of product launch and delivery on the market, listing status control.
• Development of visuals, artworks and other innovative material
• Production and distribution of POSM