Обязанности и достижения:
Took leadership in 2021 in 3 key categories: Macallan in Single Malt – 29,1% value share, Courvoisier in Cognac - 29,7% value share, Jim Beam in US Whiskey - 10,5% value share (Nielsen MAT Feb’22)
Customers in Minimarkets channel grew +35% in 2021 vs LY
Successful launch of innovation Jim Beam Peach in TOP Customer Red&White with strong trade marketing activations (+34% sales growth, 100% incremental)
Outstanding launch of an innovative project: developed and executed Co-pack Courvoisier + Coffee and Jim Beam Apple + Tonic (customers sales growth +15% and market share growth +2pp in channel)
Decreased number of activities with negative ROI by 20% in 2022 vs LY