Обязанности и достижения:
Developing marketing and service policies, programs and systems to support strategic direction and aligning international business plans with organizational objectives. Partnering with management team to ensure the best possible service and effective communications to company customers. Development of an annual marketing and service plan in support of organizational strategy and objectives.
Direct implementation and execution of marketing and service policies and practices.
Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales.
Develop and manage retail pricing structures.
Provide leadership in the development of joint ventures, affiliations and partnership arrangements.
Provide leadership and support for the design, development and implementation of products and service lines.
Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.
Manage marketing services department, including development and distribution of all marketing collateral.