Резюме № 53138513
Обновлено 12 сентября 2022
Обновлено 12 сентября 2022
Professional in Advertising and PR Department
Был больше месяца назадСоискатель скрыл дату рождения
Москва
Павелецкая
Пролетарская
Занятость
полная занятость
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 23 года и 6 месяцев
- Январь 2009 – май 2022
- 13 лет и 5 месяцев
Head of Marketing, Advertising and PR Department
SC Navicom, МоскваInternet Company (Search Engines, Payment Systems, Social Networks, Information and Educational, Entertainment Resources, Website Promotion etc.), Sporting Goods and Equipment (Promotion, Wholesale), Production of Multimedia and Content, Editing, Marketing, Advertising, Designer, Event and PR Agencies, Auto Components, Parts, Tires (Promotion, Wholesale)Обязанности и достижения:
The whole range of advertising of a large foreign brand and its products. Influencer Marketing Lead. Working with the following channels: social networks, bloggers, TV, radio, press, outdoor, banner advertising. Duties and responsibilities: 1) Federal and regional advertising campaigns for different product lines using different promotion channels (Ideas, localisation, development, implementation, performance monitoring). Successful cases, confirmed by analytics and sales. 2) Cross-promo with key partners M.Video, Eldorado, Mediamarkt retail chains (development, implementation, performance monitoring). 3) Maintaining SMM brand projects (strategy, content, promotion, analytics) instagram.com/garminrussia/ vk.com/russiagarmin facebook.com/garmin.ru 4) Interaction with a foreign office (Garmin England), reporting in English, adaptation of materials for Russian market. 5) Budgeting, calculation of estimates and timings. 6) Work with contractors. Communication with all sales channels. 7) Interaction with dealers in the framework of local advertising campaigns and reporting. 8) Conducting advertising, creative, PR (paid and free) tenders with agencies like "Optimum Media Limited", Immedia, ACG, Havas, Maid, PR-Consulta, Line Advertising, Union Media Service, Active Media and etc. 2 employees in subordination Some of my projects were marked as an example of extremely successful and innovative at internal distributor conferences by the Garmin head office. The company fulfilled the set sales plan despite the contradictory market situation.- Январь 2003 – январь 2009
- 6 лет и 1 месяц
PR and Advertising Manager
JSC Navicom, МоскваHousehold Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale), Production of Multimedia and Content, Editing, Publishing, Production of Print Material, Marketing, Advertising, Designer, Event and PR AgenciesОбязанности и достижения:
1) Federal and regional advertising campaigns. 2) Interaction with a foreign office (Garmin England, KVH) reporting, adaptation of materials for the Russian market. 3) Construction of a comprehensive advertising campaign for directions and specific products using different promotion channels (online, offline, TV). 4) Budgeting, estimates and timings computation. 5) Work with contractors. 6) Interaction with dealers in the framework of local advertising campaigns and reporting.- Январь 2000 – январь 2002
- 2 года и 1 месяц
Web designer
Infomart Company, МоскваInternet Company (Search Engines, Payment Systems, Social Networks, Information and Educational, Entertainment Resources, Website Promotion etc.), Software Development, System Integration, Technological and Business Processes Automation, IT Consulting, Production of Multimedia and Content, Editing, Production of Print MaterialОбязанности и достижения:
Design banners, advertising layouts, etc.- Январь 1998 – январь 2000
- 2 года и 1 месяц
Scientific employee of the laboratory
All-Russian Scientific Research Institute of Automation, МоскваRubber, Plastic etc. (Manufacturing), Organic Chemistry (Manufacturing)Обязанности и достижения:
Investigation of the properties of materials.
Образование
- Высшее образование
- Дневная/Очная
- 1997
Обо мне
Дополнительные сведения:
Everything that was written here about work experience was done with my own hands and in cooperation with contractors.
My experience: 19 years in a wholesale and distributor-retail company, exclusively representing the large international brand Garmin on the Russian market.
Communication with the foreign head-office and prepare the progress reports in English.
Many years of experience working with different agencies, media, journalists and blogers.
I'm using analytical tools to control the effectiveness of various channels of promotion and communications (for social networks - TargetHunter, Iconsquare), Google trands, Yandex worldstat.
My products for promotion with the completely different directions: sports, tourism, cars, fishing, hunting, fitness, a healthy way of life. I like the complex promotion of devices, using different channels of communications.
I'm browsing webinars and conferences on advertising, marketing, PR. The last offline conference I visited on November 11 was CyberMarketing-2017 at the Mail.Ru Group office.
The reason for looking for a new work: termination of deliveries by a foreign supplier.
Hobby: corporate social networks; travel, photography
PC user, Negotiation, Business correspondence, English, Competent speech, Teamwork.
Work with office equipment, MS PowerPoint, Office, Adobe Photoshop.
Business communication, Presentations, Contracts, Teamwork, Business communication.
Organizational skills, Project management, Preparation presentation skills.
Social Media Marketing, Product Promotion, SMM, Social media, Working with opinion leaders in social networks, Promotion in social groups,
Long-term and short-term budgeting and planning.
Иностранные языки
- Английский язык — cвободное владение
Водительские права
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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