Обязанности и достижения:
Working with fashion, beauty, travel and FMCG brands: Philip Stein (luxury watches), Turkish Airlines, S7 Airlines, Savage (casual clothes), Jack Wolfskin (apparel, footwear and equipment for outdoor activities), THOMAS MÜNZ (shoes), Isotoner (slippers, umbrellas, gloves etc.), Chupa Chups etc.
Responsible for:
- Consulting, development of PR strategies, PR and media plans;
- Media relations: day-to-day communication with media (glossy, lifestyle, fashion, travel, beauty, professional, business), creating newsbreaks, media pitching, follow up;
- Digital: establishment and maintenance of relationships with bloggers, conducting and support social media activities including Facebook and Vkontakte;
- Copywriting: press releases, comments, case studies, interviews, articles, news;
- Events: press conferences, press days, corporate events, press trips, etc. (including work with contractors);
- Marketing: special projects with media and bloggers, cross marketing activities;
- Monitorings and analytics: daily, weekly and monthly reports, analytical reports, measuring of the effectiveness of PR campaigns.
- Administrative workflow: invoices, contracts, other documents for on-going projects;
- Anti crisis communications;
- Management of the project teams.