PR директор, Head of PR Department

Была больше месяца назад

150 000 ₽

35 лет (родилась 22 апреля 1990)

Москва

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 16 лет и 10 месяцев

- Июль 2013 – работает сейчас
- 12 лет и 5 месяцев
Директор по продвижению, рекламе и PR
MEUCCI GROUP, Москва
Обязанности и достижения:
1. Head of promotion, advertising and PR Functions: • Management of Marketing Communications • Guide the development of marketing communications strategy, prioritizing plans • Organization and reorganization of the structure of department and operated business processes, development of procedures and their formalization • Definition of controlled operating parameters, control and implementation of operational corrective actions • Identify criteria for assessing the work units, evaluate the work and motivation of staff • Communication with other departments to develop procedures for interaction and their formalization • Personal involvement in the development and maintenance of important external contacts, working with key partners • Monitoring compliance with corporate style (in line with the brandbook, guideline, cut-guide) • Integration of all marketing communication tools (national and local programs) within a single concept (strategy) • Formation and maintenance budget of Marketing Communications • Representation functions in the interaction with the media, public and commercial organizations; • Personal PR management company • In submission 10 people 2. PR and advertising Functions: Working with the media: • Develop and report company's communication strategy (key messages) to all target audiences • Analysis of PR-strategies of competitors, identify their strengths and weaknesses • Promotion of the company / brand in the media - space (glossy magazines, internet, TV, etc.) • Maintaining relationships with leading glossy magazines (design layouts, articles, arranging interviews, photo shoots, etc.) • Interaction with the online-media (broadcasting, publishing, monitoring of information in the media, etc.); • Media Planning; • Direct involvement in solving marketing problems on the promotion of the company / brand Events: • Participation in the events of key fashion industry in Russia and Europe; • Develop and conduct together with event manager of events, aimed at creating a positive image of the company • Planning and organization together with the event manager participation in the events of responsible brand positioning • Planning and organization together with event manager participation in sponsorship projects • Analysis conducted PR activities Copywriting: • Organization of publications, preparation of news, press releases and sending them to the media • Respond to requests from the media and other organizations about the company • Development of internal corporate information materials • Ensuring the quality and source of information literacy for all materials • Preparation of presentations 3. Supports retail stores Functions: • Develop a detailed plan of advertising support of local and regional stores of the company • Develop an individual plan of advertising campaign for each Meucci store in malls • Constant communication with the mall on advertising, various PR actions, etc. • Media planning and coordination with the management of advertising campaigns in the mall • Advertising campaigns in the mall • Preparation of documents for advertising campaigns in the mall • Reporting on the progress of advertising campaigns in the mall • Monitoring compliance with corporate style in advertising campaigns and promotional products • Coordination of advertising projects, events, implemented together with the mall • Support the opening / closing of retail stores • Development and creation of advertising and POS materials • Search and selection of contractors for the manufacture and POS materials • Monitoring the availability and consumption of POS materials in all stores • Distribution of promotional materials in each store • Planning and production of promotional materials • Coordination, agreement of work of the designer • Development, control the spread of POS materials for window dressing in stores • Participation in training for store managers • Analysis of the performance actions in stores • Work with the customer database • Participation in the development of loyalty programs for customers 4. Event Management Functions: • Development of the concept of activities aimed at the promotion of the company in the mall (the creative part) • Comprehensive preparation and the organization of various events (press days, presentations, fashion-shows, the annual image events) • Organization of the company's participation in external events (exhibitions, conferences, round tables). • Coordination of the company's participation in different activities (sponsored event, partnerships) • Develop a detailed plan of event-activities and its coordination • Development and coordination with the management of the budget of event-activities • Tendering for selecting contractors to perform those or other events • Implementation of the processes of interaction with external organizations involved in the preparation or conduct of event-activities • Preparation of contracts with contractors • Organization and control of contractors • Organize your own image events in the mall • Organisation of events in the ongoing events in the mall • Preparation of presentation materials for the activities concerned (together with the designer). • Budgeting projects on all expenditures. Partnership Programs • Effective implementation of co-branding projects, strengthening the brand image • Work within existing partnership programs • Negotiations on participation in various programs partners, understanding the budget and conditions of these programs • Bringing to the marketing department information about the existence and terms of these programs • Finding and organizing projects with companies in related markets (whose brands can reinforce the image of the company / brand) • Timely reporting • Coordination of all projects implemented in cooperation with partners
- Август 2011 – июль 2013
- 2 года
Head of PR department
World Fashion Channel, Москва
Обязанности и достижения:
• Development and implementation of a communication platform and PR- strategy; • Preparation and implementation of the annual plan for advertising and PR; • Media planning and budgeting; • Analysis of the competitive environment, the target audience, targeting; • Selection of the relevant methods of marketing communications (SMM, outdoor advertising, print media, special events); • Analysis of the effectiveness of marketing activities on the basis of financial indicators; • Development of a common brand book company and guide lines; • Working with Internet resources company: moderation, content, design; • Development and preparation of all necessary advertising and POS- material interaction with contractors; • Internal document, tendering, organization of the department and the interaction with other offices of channel (London, Milan); • Documentary and administrative support for advertising and PR activities; • Cooperation with Russian and foreign media; • Formation of loyalty among groups media: magazines, TV, radio, Internet; • Develop and conduct joint projects with leading radio stations (Business FM, Radio Monte-Carlo, Silver rain); • Develop and conduct joint projects with leading fashion magazines (Vogue, Tatler, GQ, Harper'z Bazaar, NUMERO, ELLE, InStyle, Buro24/7, HELLO); • Partnership of key events in the fashion industry of Russia and Europe; • Comprehensive training and the organization of various events (press days, presentations, fashion-shows, bringing designers, image-annual event) channel; • Developing, monitoring, coordination of channel units and contractors in carrying out PR activities; • Development and preparation of all necessary text material for the media and external communications: press- materials, comments, editorials, notes, etc. • Initiation of publications and comments in the media; • Implementation of representative functions in the interaction with the media, public and commercial organizations; • Personal PR company's top managers. The personal contact and experience with it-girls, bloggers fashion editors, with all Russian fashion magazines, with many Italian fashion magazines, TV channels, music labels, USA and Europe fashion brands, Russian film companies, concert venues, online resources, cinema chains, exhibition companies, advertising and PR agencies and etc.
- Август 2009 – август 2011
- 2 года и 1 месяц
PR manager, Marketing and PR department
“Princess”, Moscow, Russia (A member of the Moet Hennessy Louis Vuitton family), Москва
Обязанности и достижения:
Responsibilities:  Create and manage programs that increase the visibility of the company, its products, its personnel, and its strengths in the market place and in the community;  Support ongoing communication with market management and sales management teams to ensure understanding of market trends, customer needs, product offerings, and strategic direction;  Work closely with marketing efforts of both internal and external sales team;  Created public relations and internal communication materials;  Handled the responsibilities of planning, developing and implementing media plans for the organization;  Supported employee newsletter and internet portal, including writing content and publishing content using Web technology;  Worked with trade, national and local media;  Worked collaboratively with Media Relations department to develop communications strategies and plans for clients;  Coordinate with advertising and marketing in any public relations programs that may dovetail with marketing initiatives;  Communicated with internal communication staff to ensure clear communication message;  Drafted press releases and contact people in the media responsible for printing or broadcasting the material;  Preparation visual presentations for meetings and conferences;  Responsible of preparing annual reports and writing proposals for various projects;  Support the business relationship to improve company's corporate image;  Provide press releases to corporate events with high profile visibility to the public;  Defend the company’s stand on issues that may adversely impact on the company’s public image, such as court litigation and product scandals.
- Август 2008 – январь 2009
- 6 месяцев
PR manager, Marketing and PR department
Landau Fashion Group (Aizel 24/7), Москва
Обязанности и достижения:
Responsibilities: Digital/SMM  Develop strategies and concepts of promotion of brands in social networks;  The organization of cross-promotion, contests online and in social networks, networks management of these campaigns. Tracking performance and control placement;  Monthly analysis of SMM-competitor activity;  Maintenance of branded communities, thematic groups, including video hosting (SMM-management projects as an administrator groups);  Monitoring the competition: their positioning in the market, the coverage of advertising placement (SEO, Yandex, GoogleAdwords, targeting advertising Vkontatke, Facebook), reviews on blogs, forums and profile sites, promotions, special placement;  Calculating the media plans, advertising campaigns and promotion actions;  Content of the web site (news, banners, presentations);  Analysis of the activity of groups of subscribers in social networks, obtaining their feedback, research and social surveys;  Writing a plan posts, articles, notes, adapted to the format of social networks, the regular updating of content;  Interaction with relevant bloggers, inviting them to the press event, the initiation of outputs notes, posts, articles;  Regular monitoring of social networks and the blogosphere, leveling the negative reports about brands;  Carrying out viral campaigns (development of creative ideas and a mechanic, a general accounting projects);  Interaction with contractors;  General budgeting campaigns;  Preparation of accounting records;  Participation in the brainstorming;  Writing proposals for clients;  Search for new channels of communication with the target audience, tracking overseas campaigns in the field of digital;  Find custom marketing solutions to promote the company on the Internet;  Search for new sites to promote products and company websites on the internet;  Analytical skills, negotiation skills, execution of contracts. Event  Monitoring of issues related to the preparation and conduct of activities: the development of the concept plan and scenario events, preparation and evaluation of the budget measures, the selection of the venue, rental of the necessary areas, interaction with customers, co-ordination of staff, control operating costs;  Work with sponsors;  Work with suppliers on the technical equipment of the hall, building exhibitions, catering, POS materials, etc.;  Work with customers, partners and major sponsors;  Prepare reports on activities;  Making the contractual and financial documents;  Coordinate PR support

Образование

- Высшее образование
- Дневная/Очная
- 2012
Национальный исследовательский университет "Высшая школа экономики"
Факультет: Прикладная политология
Специальность: Интегрированные маркетинговые коммуникации

Обо мне

Дополнительные сведения:

Ключевые навыки: Ответственность, инициативность, клиентоориентированность, коммуникабельность, ориентация на результат, способность убеждать, стрессоустойчивость, управленческие навыки, маркетинговые коммуникации, чувство юмора, Отличные организаторские и ораторские способности. Презентабельная внешность. Управление проектами. Умение выстраивать коммуникационные стратегии. Способность ставить цели и достигать их. Лидерские качества. Профессиональные навыки: • разработка и проведение рекламных кампаний и пиар-мероприятий (медиа-планирование, составление бюджета, ведение документооборота), • организация работы по привлечению клиентов: проведение встреч, круглых столов, презентаций, в том числе на высшем уровне. • написание статей, пресс-релизов, сценариев рекламных роликов, текстов для полиграфической продукции (буклетов, каталогов) и веб-сайтов. • внутрикорпоративный PR Компьютерные навыки: Microsoft Office, Internet, Оutlook express.