Обязанности и достижения:
Possessing up-to-date and objective information about the market – including information on its competitors’ activity and media coverage – is a key to being successful in any sphere of contemporary business. Pro-Vision Communications Agency has broad capabilities for regular online monitoring of the press (federal/regional), radio, TV, online media, and outdoor advertising. Moreover, capacities of the agency make it possible to organize monitoring of foreign media.
- Monitoring of Mentions: Provide clippings of articles in print media, Offer scripts of radio and TV programs, Process fragments of on-air programs on VHS, DVD, CD, Provide clippings of articles in online media, Translate materials or their summaries in English;
- Media Measurement and Analysis: Measure number of mentions and their volumes, Estimate AVE and OTR, Split mentions by tonality, types of coverage and types of media, Split mentions by brands, products and product groups, Analyze company’s image or brand formed by mass media
- Advertising Monitoring and Auditing: Track advertising in print media, Track advertising on TV and radio channels, Track outdoor advertising, Track Internet advertising
- Weekly thematic reviews: Economy Review – major economy events in Russia (Russian and English) - Media Review – major events in the Russian media market (Russian and English).