On-Trade manager

Была больше месяца назад

90 000 ₽

41 год (родилась 01 ноября 1984), не состоит в браке, детей нет

Москва, готова к переезду

Белорусская

Новослободская

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 4 года и 5 месяцев

- Сентябрь 2008 – октябрь 2009
- 1 год и 2 месяца
Trade-Marketing manager (On-Trade channel)
EFES Group of companies in Russia, Moscow, Москва
Обязанности и достижения:
- Planning, design, development and implementation control of national trade activities according to company strategy and business needs - Support brand and sales teams in their efforts of improving visibility in on-trade outlets - Developing of the instruments for sales and distribution improvement across Russia - Budget development and control - Promo-activities and novelties of competitors tracking and reporting - Developing and writting annual TM Marketing Plans, and agree them with the company Management - Implementation international experience for Russian market - Planning and control all activities on HoReCa market - Developing the communication strategies and implementing communication campaigns and ensure the consistent integration of BTL - Establishing and maintain effective working relationships with the agencies and brief them in line with the brand and company objectives to ensure timely ATL / BTL support - Controlling production and efficiency positioning of POSM - Clear communication of TM Plans and Objectives with Brand teams and Salesforce - Coordinate with agencies and sales department trade and consumer promotional activity and events - Developing new Trade-Chain Brand, start-up and running this project. - Analyse and maintain market research data and competitive brands' performance up-to-date for understanding of needs and trends of consumer to evaluate brands performance and react accordingly - Working under Bar-styling progects
- Май 2006 – сентябрь 2008
- 2 года и 5 месяцев
Key account manager
ZAO "Denview ltd."/MAXXIUM Russia, Москва
Обязанности и достижения:
- Clients relationship development - Clients base expansion - Work with a distributor and management of trade representatives team - Long and Short term business development plans pipelining - Securing the leading positions of the product in On-trade channel - Marketing budget distribution - Development of motivating and promo programs targeted on sales increase - Marketing programs realization, control and efficiency benchmarking - Controlling the positioning, usage and efficiency of marketing materials - Events planning and tracing - Bar-styling programs execution - Competitors positioning and activities analysis
- Январь 2005 – ноябрь 2005
- 11 месяцев
Sales and Training manager
OOO "Bibendum company", Moscow, Москва
Обязанности и достижения:
- Market research and it’s main trands - Collection and analyzing all the information regarding Competitors activities - Development a cooperational plan for existing Customers, targetting to increase the sales - Establishment of the relations with Potential Customers - Running of Coffee and tea degustations and trainings - Representing the Company on exhibitions, meetings and negotiations - Marketing research and corresponded business planning - Preparation of Commercial Proposals to Customers - Forecasting the results of the Company - Increased sales of company - Well prometed the products of the company (Coffee Molinari / Tea Betjeman & Barton) - Inproved personal Sales skills