• Leading Delivery channel marketing support: developed annual promo calendar to drive business results in Delivery Club (+40% sales growth before & +70% during Covid-19), improved consumer purchase journey through easier navigation, drove new CEP (category entry points) occasions and managed menu in Delivery Club
• LSM marketing support for 5 Fz’s and Equity restaurants & Smartboxes (new format): analyzed restaurants performance bi-monthly and developed & executed action plans, hold monthly review meetings with area coaches; fulfil budget execution by the end of the year; launch local promotions and supported 31 new stores opening
• Leading local test and following national launch of Yandex Taxi loyalty program
• Lead Trade Marketing support for Drugs & Hard Discounters channels, managed 4P execution
• Developed and delivered NPD (new product development) plans: i.e. pricing/sizing analysis, strategy development, trade activation
• Implemented and tracked Category Management projects for NKA & LKA, lead negotiations with KA
• Built an effective cooperation and collaboration between Sales and Marketing departments and organized cross-function meetings
• Lead Trade Marketing support for Drugs channel: developed tailored promo calendar for NKA, monthly track performance and executed trade activations
• Lead Category Management projects and assisted in meeting with clients: behind prepared reviews listed assortment was widened, TDP grew & secondary placement was executed
• Developed Category Strategy for Surface Care category, that includes comprehensive data for negotiation campaign on market trends, category development and brand strategy
• Lead automation of promo tool to track promo activity and evaluate promo efficiency
• Provided category and market conditions analyses from multiple sources including Nielsen, GfK and Hipercom
• Developed and executed POS tools and custom merchandise
• Led cross-functional preparation for Metro Expo, top-3 KA's sales event
Последнее место работы (5 мес.)Менеджер по взаимодействию с партнерами / Копирайтер / Организатор фестиваля (менеджер по взаимодействию с партнерами, курирование VIP и СМИ зон)Апрель 2025 – сентябрь 2025