Обязанности и достижения:
Summary:
Highly skilled digital marketer with extensive experience in setting up and managing targeted ads on Google, Facebook, and other platforms. Proficient in selecting target audiences, creating compelling creatives, designing and developing websites and landing pages, and analyzing ad performance metrics. Well-versed in social media management, search engine optimization, and content creation. Proven track record of increasing business sales through successful digital marketing campaigns.
Professional Experience:
Digital Marketing Manager
Marketing Agency, Israel
Planned, executed, and optimized targeted ad campaigns on Google AdWords, Facebook Ads, and other platforms with budgets exceeding $500,000 per year.
Conducted thorough market research to identify target audiences and refine ad targeting criteria.
Designed and developed high-converting landing pages and websites using WordPress, Wix, and other tools.
Created engaging ad creatives in various formats, including text, image, and video.
Monitored and analyzed ad performance metrics, such as click-through rates, conversion rates, and cost per acquisition, to optimize campaigns for maximum ROI.
Managed social media accounts on Facebook, Twitter, Instagram, and LinkedIn, generating organic engagement and driving traffic to the company's website.
Conducted keyword research and implemented on-page and off-page SEO strategies to improve website rankings and increase organic traffic.
Wrote and published blog articles on industry topics to establish thought leadership and attract target audiences.
Increased company sales by 30% through successful digital marketing campaigns.
Skills:
Digital advertising platforms: Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads, Display Ads, Programmatic Ads
Ad targeting and optimization: audience research, ad targeting criteria, A/B testing, ad performance analysis
Landing page and website design and development: WordPress, Wix, HTML/CSS, UX/UI design principles
Ad creatives: copywriting, graphic design, video production
Social media management: Facebook, Twitter, Instagram, LinkedIn, Hootsuite, Buffer, social media analytics
Search engine optimization: keyword research, on-page optimization, off-page optimization, Google Analytics, Google Search Console
Content creation: blog writing, article writing, content marketing, email marketing