Marketing manager

Была больше месяца назад

По договорённости

39 лет (родилась 18 августа 1986), не состоит в браке, детей нет

Москва, готова к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 8 лет и 1 месяц

- Май 2019 – март 2020
- 11 месяцев
Senior Marketing Manager
Jones Lang LaSalle LLC, Москва
http://www.joneslanglasalle.com
Строительство коммерческих объектов (торговые площади, офисные здания), Агентские услуги в недвижимости, Консалтинг, оценка в недвижимости, Управление и эксплуатация недвижимости, Девелопмент
Обязанности и достижения:
• Communication strategy development and Marketing (BTL and Digital) plan establishment based on Growth hacking approach • Annual budget planning, execution and ongoing optimization • Market and competitors analysis - research of key competitors activities and behavior patterns of target audience to attain differentiation in the marketplace • Content marketing - identification the necessary content, creation, supervision and execution for corporate websites, e-mails, SMM, landings, PR content, special projects, brand campaigns • Digital-marketing - maintain and execute performance of SEO, SEM, SMM, content, database, email to boost qualitative traffic, increase CR and stick to unit-economic • CRM and Marketing automatization - JLL Data base (local CRM) integration into company’s digital ecosystem • Team Management - hiring and controlling outsourcing project teams to achieve KPI’s in performance marketing and marketing assets production • Project management - maintenance of all aspects of projects: strategy and objectives, budgeting, tender initiation, creative concept, production, compliance and account internal approvals, pipeline execution and performance analyze • Events - BTL plan management, arrangement of an external and internal events to strengthen the loyalty and brand services knowledge • HR-brand marketing to attract talent people and keep «The best employee» in communities • Internal communication - establish plan and develop of change management programs in partnership with HR department • Report the results to Russia&CIS Marketing and PR manager and CEO, headquarters 1. Creation and implementation new communication strategy 2. Automatisation of marketing process boost 3. 3% CR achievement
- Февраль 2013 – май 2019
- 6 лет и 4 месяца
Marketing Manager
LLC "Total Vostok", Москва
http://www.total-lub.ru
Автозапчасти, шины (розничная торговля), Автокомпоненты, запчасти, шины (продвижение, оптовая торговля), ГСМ, топливо (розничная торговля), ГСМ, топливо (продвижение, оптовая торговля)
Обязанности и достижения:
• Marketing Strategy planning and its maintaining: annual marketing activities plan development both ATL- (all media mix including Digital tools) and BTL- campaigns. Appropriate marketing instruments planning to enhance efficiency of programs in different business segments; • Annual Budget planning and its implementation tracking results; • Marketing B2B (Distributors) Policy development: maintaining & managing partners' activities with annual assessment of their results; • Support of cooperation and coordination of joint B2B and B2C activities with the OEM-Partners (KIA, PSA Group, Renault, Haval, etc.); • Development and management of trade-marketing campaigns on purpose of strengthening products' position in Retail: - sales promotion B2C campaigns with various mechanics in accordance with customers' needs and expectations); - increase the product and brand representation in Hypermarkets and Auto&Spareparts Retail shops (merchandising and branded trade equipment production and installation); • Marketing support of regional sales offices (POSm supply, regional exhibitions participation etc.); • Organization of marketing events (arrangement of partners' conference, corporate sponsorship events, training); • Collaboration with Headquarter based in France and direct reporting to the Marketing Director in Moscow affiliate; • Localization and adjusting of Corporate brand standards - Brand Books creation for Russian market, control of its respect and commitment by all B2B customers; creative design preparation for different types of materials; • Leading of Brand visibility programs: - key visuals developing for Points of sales/ service stations/ trade equipment/ OOH projects and transport advertising; - branding process maintain (more than 300 point of sales annually); • Arranging & managing tender process for choosing BTL-activities suppliers (POSm, PRINT materials, souvenirs production, events organization, merchandising); • POSm, PRINT materials, souvenir, uniforms production process leading in strict time limits; • Ensuring timely & correct document flow (follow-up of payments, closing documents, marketing goods and services Contracts initialization and agreement).
- Июль 2012 – февраль 2013
- 8 месяцев
Junior Marketing Manager
LLC "Agilent Technologies" ("Keysight Technologies"), Москва
http://www.keysight.com
Обязанности и достижения:
• CRM-system operations; • participation in marketing events planning; • marketing events organization (exhibitions, trainings); • marketing materials localization.
- Март 2012 – июнь 2012
- 4 месяца
Marketing Assistant
LLC "TOTAL VOSTOK"
http://www.total-lub.ru
ГСМ, топливо (розничная торговля), ГСМ, топливо (продвижение, оптовая торговля)
Обязанности и достижения:
• Collection and processing of information necessary for the Project (the project concerns the study of the Russian market for automotive and industrial oils and lubricants, analysis of the branches activity of the TOTAL in Russia, the analysis of logistics for current and future periods); • Coordination of information exchange among the participants of the Project; • Organization of the Project in accordance with the plan works; • Preparation of presentations, organize the data, organization of negotiations; • Preparation of analytical reports on specified topics; • Monitoring workflow.