Обязанности и достижения:
Marketing Activities:
Manage Internal and External Marketing Communications (e-marketing, POSM: data sheets, leaflets, brochures, souvenirs;event planning: exhibitions, seminars, partners conferences)
Company Website management (content support and update)
Marketing budget development and regular evaluation upon business goals
Work in close cooperation with the Center Managers and Associate Directors in the head-office (new products launching, portfolio update and optimization, label development)
Coordination of marketing and sales activities to all departments involved (Sales, Service, Planning, Finance, Logistic)
P&L management
Contracts coordination
Product management:
Support and update product information and concepts
Launch of new products and product line optimization (margin improvement)
Launch of Innovation products which do not have any analogues in Russian Market
Implementation of new formula products
Forecast management - no out of stock situations, managing obsolete goods to avoid scrapping
Assistance in organizing certification
Prepare labels for products according to Corporate Standards
Product Localization coordination
Brand Management:
Brand strategy and marketing plans development and implementation
Development of marketing and sales objectives, including sales volumes
ATL & BTL activities
Trade-marketing programs co-ordination & monitoring
Product portfolio development (more than 182 SKUs)
Sales presentations
Communication and Public Relations:
Execute communication and interaction with the European marketing department
Control and supervise the public relations and marketing agencies
Sales Analysis:
Sales database preparation and sales data analysis
Sales forecasting
Market Research:
Conducting surveys among the customers regarding the requirements of products at present and estimating the requirements in the future
Analyze current market trend and competitor information,
Marketing research and analysis, market & competitive monitoring
SWOT, ABC analysis
Personal achievements:
Incease of Brand Recognition and Revenue (+25% in comparison with 2015):
Successful organization and coordination of the following events:Agroprodmash exhibition, Kazanskaya fair (Exhibition+clients seminar), Pharmtech and Ingredients, Milk, Food and Pharma clients' seminars (up to 5 per year)
Gross profit increase per product up to 90%: effective localization, price and marketing policy.
Forecasting accurance achievement - 80% average per year (minimum scrapping)
Succesful food and bevarage market research (quarter analysis) to determine effective marketing strategy.