Marketing manager

Был больше месяца назад

По договорённости

62 года (родился 30 сентября 1963), cостоит в браке, есть дети

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 26 лет и 5 месяцев

- Июль 2014 – август 2022
- 8 лет и 2 месяца
Senior marketing manager
HUAWEI Technologies Russia, Москва
http://e.huawei.com/ru/
It
Обязанности и достижения:
Preparation of marketing plan. Selection of communication tools and channels. Planning and implementation marketing activities, sales support. Contacts with target audiences and lead generation. Establishing and developing relations with alliance partners (Intel, Microsoft, SAP Vmware, Veem, Kaspersky, etc.), joint marketing planning. Planning and implementation of PR activities. Changing the image of Huawei from the target audience. Implementation of procurement and legal procedures. Implementation of the marketing activity plan (events, advertising, market research, Brand Image, PR). Preparation and conduct of the largest activities (Huawei Russia Intelligent Connect, Digital Transformation Conference, Digital Community Conference, Partner Award Cponference, Regional Roadshows, annual partner conferences, Huawei Cloud Conference, Finance Conference, New Year's events for customers). Implementation of sponsorship participation in industry events (Interpolitech, ITOPK, Finopolis, CIPR, IT Dialogue, Navitech, Kazan Digital Week, Green Marathon, AI Journey, International Cyber Security Congress). Preparation and conduct of activities for the development of technological areas and the launch of key new products. Launch of mass online activities during a pandemic (start of mass webinar and other online activities). Working with reference audiences (IT Club and IT Day Apus Arena, Huawei Sales Club, Finance Day). Preparation and production of marketing materials. Launch of a number of advertising companies for the partner channel and promotion of key products. Interaction with procurement, legal and financial departments. Participation in the project for the implementation of processes to ensure the protection of personal data (responsible from Huawei Enterprise). Build an effective marketing engagement process with target audiences (CRMs). Team building. Training and development of new employees. Team building for customers and partners and the marketing team, the implementation of several New Year's events for Huawei employees.
- Апрель 2011 – апрель 2014
- 3 года и 1 месяц
Head of marketing department NID
LANIT, Москва
Обязанности и достижения:
Developing marketing department from scratch — hiring staff, organizational setup, planning and implementation. Searching and developing new line of businesses. Collecting and analyzing sales information, preparing analytic part of the annual report (internal analysis, market, trends, competitive analysis). Organizing communications with the target groups, selecting tools and communication channels. Planning and implementing marketing activities, sales support. Establishing and developing vendor relations, joint business planning and sales forecasting. Setting up and developing business process of participation in the marketing and partner programs, deal protection programs, specialization development program and specialist trainings, etc. Joint marketing activities (review, planning and implementation), financial modeling, contracts preparation, organization of the joint program and activities. Vendor audit (preparation&participation). PR. Marketing collaterals. Building marketing team. Launching and developing Mobile Device Management line of business. Launching and developing Cisco Unified Computing System line of business — preparing and participation in BigBets program (planning, documents and agreements preparation, implementation and revenue achievement). Preparing and implementation integrated marketing programs (LANIT-Cisco, lead generation). Preparing and implementation integrated marketing program — Breakthrough Plan (LANIT-Microsoft). Launching and developing Apple system Integration line of business (implementation and revenue achievement). Marketing support and promotion LOB - «Information security», «Videoconferencing» and «Medical equipment». Launching corporate identity project (company - «LANIT Integration»).
- Октябрь 2009 – апрель 2011
- 1 год и 7 месяцев
Head of marketing&PR department
JSC MPO CLASSICA
Обязанности и достижения:
Business development. Competitive analysis. Event management. Mass media relationship. Vendor relationship management. Planning and implementation of the advertisement campaigns. Product&services promotion for Telco. Rebranding. Updating web site. Implementation of the sales support programs.
- Ноябрь 2008 – март 2009
- 5 месяцев
Head of Marketing dept
ARTI
Обязанности и достижения:
Competitive analysis. Investigating&developing key products&services. Building relationships with foreign vendors. Marketing planning and implementation. Sale support (negotiations, offers, presentation).
- Октябрь 2007 – июнь 2008
- 9 месяцев
Head of product and service development department
Orange Business Services (JSC Equant)
Обязанности и достижения:
Investigating& defining key development directions. Implementing sale support programs, BID management, preparing tender offers, sales team training, preparing document template bundles). Customer relationship. Negotiations. Determination of product and service portfolio development strategy. Analysis of market situation and competitive position of the Company. Defining price policy. Marketing planning and arrangement of marketing plan implementation. Establishment of cooperation with Russian and foreign partners. Setting up and optimization of marketing business processes. Department automation project management. Promotion key company services – International&Domestic long distance communication services, Toll Free (8-800), FMC, SLA-options for services. Marketing team building.
- Май 2007 – сентябрь 2007
- 5 месяцев
Marketing Director
USP CompuLink
Обязанности и достижения:
Development and implementation complex of activities for promotion key company's services. Vendor relationship management. Cooperation with Russian and foreign partners in carrying out joint marketing activities. Setting up of marketing business processes. Manage CRM implementation project management.
- Апрель 2004 – апрель 2007
- 3 года и 1 месяц
Head of strategic marketing business unit
CROC
Обязанности и достижения:
Special project development for key customer loyalty. Methodology development and implementation for periodical customer satisfaction reviews. Sale support services. Performance analysis of the Company, competitive analysis, strategic planning, Investigating&developing key products&services, setting up, optimization and automation of marketing business processes (implementation of CRM, BI, and work flow systems), development of special-purpose marketing projects («IT-LEADER » award automation project, etc.).
- Июль 2000 – апрель 2004
- 3 года и 10 месяцев
Marketing Director
CROC
Обязанности и достижения:
Management of marketing department (about 50 emp.), analysis of market tends, sales and key customer preferences, key customer relationship. Marketing planning and arrangement of marketing plan implementation, performance evaluation of the department workgroups, development and implementation of activities on the company's services promotion. Setting up tender business process. Cooperation with Russian and foreign partners, automation of marketing business processes, math modeling to forecast the Company's turnover, and market research. Development Methodology for national award «IT-LEADER» and establishment council of experts.
- Сентябрь 1998 – июль 2000
- 1 год и 11 месяцев
Deputy Marketing Director
CROC
Обязанности и достижения:
Analysis of sales, customer base and key customer preferences. Marketing activity implementation, development of marketing information system, establishment of cooperation with key vendors, marketing communications, market research, and sales support.
- Апрель 1995 – сентябрь 1998
- 3 года и 6 месяцев
Marketing Manager
CROC
Обязанности и достижения:
Arrangement of marketing communications and customer base operation, marketing sales support, preparation of events and marketing collaterals, development of web-site concept, CRM implementation in the department.

Образование

- Высшее образование
- Дневная/Очная
- 2002
Moscow International Higher Business School MIRBIS, Moscow
Факультет: Marketing
Специальность: Master of Business Administration in marketing
- Высшее образование
- Дневная/Очная
- 1986
Moscow Bauman State Technical University, Moscow
Факультет: Mashinostroenie
Специальность: Aircraft manufacturing, engineer

Обо мне

Дополнительные сведения:

Project management, team building, employee selection and training, presentations and negotiations, implementation of marketing business processes automation systems

Иностранные языки

Английский язык — разговорный

Водительские права

B — легковые авто

Фото, имя и контакты доступны только авторизованным пользователям

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