Маркетинг и бренд менеджер

Была больше месяца назад

По договорённости

41 год (родилась 21 июля 1984)

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 11 лет и 3 месяца

- Январь 2016 – октябрь 2017
- 1 год и 10 месяцев
Business Unit Manager
LPI RUS, Москва
Часы и украшения, оптовая торговля
Обязанности и достижения:
• Develop and set up full local Marketing & Communication Strategy (ATL/BTL/DIGITAL) for dedicated brands (5 brands in portfolio) • Manage the PR and Communication activities for dedicated brands • Organize Brands’ events and presentations • Plan P&L, A&P and sales budgets for dedicated Brands • Specify assortment, new product launches and set-up price policy for the local market • Establish effective communication with the Brands’ HQs • Prepare Business Review, plans and presentations • Ensure the fulfillment of sales plans and achieve KPIs, set up sales targets for the sales team • Monitor brands’ performance on regular basis • Build effective relationship with key clients • Manage and motivate the team (brand managers, sales managers, customer service managers – 7 people) • Cooperate with agencies
- Октябрь 2014 – декабрь 2015
- 1 год и 3 месяца
Group Brand Manager
Chanel, Москва
http://www.chanel.fr
Парфюмерно-косметическая промышленность/мода/часы и украшения
Обязанности и достижения:
• Take part in building marketing strategy of the Brand on the local market • Identify products’ opportunities and deliver effective strategies to generate results • Forecast and plan new launches based on product potential and company goals • Correct the basic catalogue products’ forecast according to the sales performance, collaborate strongly with logistic department • Define products price positioning on the market, regular price tracking • Build annual Brand Sales Budget, prepare Business review and Budget presentation • Collaborate with sales, trade, PR, media and training teams to define and set up effective support and promotion models for all types of products • Collaborate with HQ on regular basis, identify Market priorities, build effective strategies, ensure market needs are satisfied • Plan marketing activities of the Brand in cooperation with trade-marketing, commercial and training departments • Create content and elaborate corporate POS materials to support new launches and strategic lines • Prepare brand strategy and product presentation for meetings and negotiations with key clients • Elaborate CRM activities for the brand • Study Beauty market and competitors activity, regular POS monitoring • Analyze sales and promotional results of the brand on regular basis • Management of a Brand Clients’ Hot Line • Build promo activation strategy for the Brand’s own distribution (beauty boutique) • Translate and adapt the advertising and PR texts for the local market • Organize the work of the department, team management (5 pers)
- Апрель 2014 – октябрь 2014
- 7 месяцев
Senior Trade-marketing manager (Guerlain)
Селдико (LVMH Perfumes and Cosmetics), Москва
http://www.lvmh.ru
Парфюмерно-косметическая промышленность
Обязанности и достижения:
Create and develop the brand trade marketing strategy for the key customers
- Апрель 2008 – апрель 2014
- 6 лет и 1 месяц
Head of trade-marketing department (Kenzo)
Селдико (LVMH Perfumes and Cosmetics), Москва
http://www.lvmh.ru
Парфюмерно-косметическая промышленность
Обязанности и достижения:
• Take part in development of marketing strategy of the brand on the market; • Develop and execute annual trade support strategy for the managed brand in accordance with marketing plan, corporate guidelines and sell-out objectives; • Develop specific trade promotional plans for the key customers and channels • Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance • Presentation of brand trade strategy and negotiations with key clients • Plan trade marketing and merchandising budget of the brand • Monitor Trade Marketing investments and initiatives execution. • Organize effective cooperation between Sales, Marketing and Merchandising teams to ensure marketing plan is well transferred to POS • Manage the brand merchandising, elaborate merchandising strategy and POS promotional decorations • Study Beauty market and competitors activity, POS monitoring • Organize all promo activities of the brand • Analyze sales and promotional results of the brand on regular basis • Create local POS materials, plan and forecast corporate POSM • Develop and execute specific to the trade PR events • Create Advertising texts and press-files • Organize the effective work of trade-marketing department, manage and motivate the team • Collaborate with agencies and third parties
- Март 2013 – март 2014
- 1 год и 1 месяц
Project Manager (Kenzo HQ)
Kenzo (LVMH Fragrance Brands)
http://www.kenzo.fr
Парфюмерно-косметическая промышленность
Обязанности и достижения:
• Build the Brand promotional products’ offers (promo sets, coffrets) • Identify the annual promotional Brand’s offer worldwide for the Travel Retail market: assortment, content • Create and develop new products (from packaging design to the final production) • Control the production of new products, margin study • Define production quantities • Develop promotional strategy for new launches and generic Brand’s animations: 360 guidelines (POS and Out of Store activities, GWP and sampling strategy, in-store events, animations, POS materials, targeted recruitment, training, merchandising concept etc)
- Август 2006 – апрель 2008
- 1 год и 9 месяцев
Marketing specialist
Yves Rocher, Москва
https://www.yves-rocher.ru
Парфюмерно-косметическая промышленность
Обязанности и достижения:
• Executing of the operational part of the marketing department (promo campaign planning and organization, POSM development, BTL actions realization, working with agencies, documents flow) • Targeted recruitment (mailings, e-mailings, flyers etc) • Informational support of the promo campaign • Analysis of the brand promo activities results • Website update • Competitors’ activity analysis

Образование

- Высшее образование
- Вечерняя
- 2007
Московский государственный университет им. М.В.Ломоносова
Факультет: Психологии
Специальность: Реклама, маркетинг, PR
- Высшее образование
- Дневная/Очная
- 2006
Волгоградский государственный социально-педагогический университет
Факультет: Иностранных языков
Специальность: Французский, английский языки

Обо мне

Дополнительные сведения:

• Advanced PC user (MS Office, Word, Excel, PowerPoint, Internet, Lotus) • Attentive to details and responsible • Analytical skills • Strategic thinking • Result oriented • Presentation and communication skills • Proactive and team player • Able to promote cross functional effectiveness • Decision making oriented & able to quickly react to changing environment • Fast learning Product Management Brand Management BTL/ ATL Trade Marketing Leadership Skills Event Management Marketing communicatons Team management Marketing Strategy Development Project management Public Speaking Brand promotion Marketing campaigns planning Budget planning and management