Marketing Director / Commercial Director / Strategy Director

Был больше месяца назад

По договорённости

39 лет (родился 03 января 1986)

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

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Опыт работы 11 лет и 11 месяцев

- Июль 2020 – работает сейчас
- 5 лет и 6 месяцев
Associate, Marketing & Sales Practice
MCKINSEY & COMPANY (NEW YORK, USA)
http://McKinsey.com
Consulting Services
Обязанности и достижения:
• Strategy to launch global digital bank for multibillion financial service company: responsible for customer quantitative analysis and competitors research and key insights from it to develop unique value proposition • Brand and reputation strategy for multibillion professional service organisation, which operates in 60 markets: led formulation of key Reasons to Believe, Emotional Benefits, and brand equity research
- Июнь 2019 – август 2019
- 3 месяца
Summer Associate, Marketing & Sales Practice
MCKINSEY & COMPANY (NEW YORK, USA)
http://www.mckinsey.com
Consulting Services
Обязанности и достижения:
• Growth strategy for TOP100 global multibillion food brands: led customer segmentation research and defined growth opportunity segments; defined and sized unique value propositions; communicated strategy proposals to CEO, CMO, and CFO.
- Февраль 2017 – август 2018
- 1 год и 7 месяцев
Global Brand Manager
BRITISH AMERICAN TOBACCO (HEADQUARTERS, UK, LONDON)
http://www.bat.com
Обязанности и достижения:
★ Ranked: Outstanding • Led cross-functional team of 14 people to launch new multibillion e-cigarette brands in duty-free retail in Japan, Russia, the UK, France, Germany, Italy, Switzerland • Managed budget of USD 5M and effectively allocated among two brands, delivering 7% savings • Managed one direct-report global brand executive, setting up annual goals, monitoring performance, building development plan
- Февраль 2016 – февраль 2017
- 1 год и 1 месяц
Global Brand Executive
BRITISH AMERICAN TOBACCO (HEADQUARTERS, UK, LONDON)
http://www.bat.com
Обязанности и достижения:
★ Ranked: Outstanding Responsible for Lucky Strike and Pall Mall brands (two out of four BAT global brands) in the Global Travel Retail Channel (Duty Free) globally. • Developed Strategic and Execution Plan for two key brands in 70 markets, responsible for 45% profit of the channel • Managed Pall Mall brand re-launch across 55 markets, delivering 40% share growth vs. previous year • Led cross-functional team of 18 people to analyze profitability of company’s travel retail brand portfolio, resulting in 200+ SKU de-listing and yielding 20% savings in the cost of production
- Ноябрь 2014 – февраль 2016
- 1 год и 4 месяца
Brand Marketing Executive
BRITISH AMERICAN TOBACCO RUSSIA, Москва
http://www.batrussia.ru
Non-Chain Retail, Small Wholesale, Tobacco (Promotion, Wholesale), Tobacco (Production)
Обязанности и достижения:
★ Ranked: Outstanding Ranked: outstanding. Due to the high performance was promoted to the Head Quarter in London, UK. • Delivered +5.8pp share increase and recovery of 30% volume loss for “Yava” brand through strategic portfolio optimization • Managed annual execution of all promo activities across 65 regions, resulting in incremental volume of 150M units • Led BAT’s investment and portfolio analysis in the second-largest retail chain in Russia, resulting in 17% investment savings
- Январь 2014 – декабрь 2015
- 2 года
Founder, Marketing Director
HENRY TODD (London, UK)
Обязанности и достижения:
• Launched a luxury fashion start-up based in London and raised two rounds of investments, totaling $210,000 • Managed a team of up to 20 high-profile professionals (product managers, designers, stylists, photographers, copywriters) • Negotiated contracts with the world’s best knitwear manufacturers and logistics partner (FedEx) • Developed brand ideal, marketing plan, and creative campaigns • Successfully built Henry Todd’s e-commerce platform
- Июль 2012 – октябрь 2014
- 2 года и 4 месяца
Marketing Management Trainee
BRITISH AMERICAN TOBACCO RUSSIA
http://www.batrussia.ru
Non-Chain Retail, Small Wholesale, Tobacco (Promotion, Wholesale), Tobacco (Production)
Обязанности и достижения:
Ranked #1 among peers as high-potential employee. • Led development and launch of Lucky Strike brand digital strategy, including CRM platform and website, reaching 90K target consumers and increasing brand re-launch awareness by 10% • Negotiated with 45 clients and successfully listed portfolio of brands in retail outlets, exceeding volume KPI by 40%

Образование

- Магистр
- 2020
HARVARD UNIVERSITY
Факультет: HARVARD BUSINESS SCHOOL
Специальность: M.B.A. (FULL-TIME): focused on finance, creating brand value, and general management
- Магистр
- 2011
LOMONOSOV MOSCOW STATE UNIVERSITY
Факультет: SCHOOL OF PUBLIC ADMINISTRATION
Специальность: SPECIALIST IN ECONOMICS AND MANAGEMENT
- Магистр
- 2006
LOMONOSOV MOSCOW STATE UNIVERSITY
Факультет: DEPARTMENT OF PHYSICS
Специальность: GENERAL PHYSICS (PART-QUALIFIED)

Обо мне

Дополнительные сведения:

Hobbies: Brand Marketing Technology Product Design Architecture Marathons Brand Building, Brand Development, Brand Management, Branding, Product Management, Marketing Strategy Development, Start-up project, Internet Marketing, Marketing Analysis, AB-Testing, Business Strategy, Corporate Strategy, Digital Marketing, Разработка маркетинговой стратегии, Проведение рекламных кампаний, Маркетинговые коммуникации, Маркетинговое планирование, Продвижение бренда, Стратегический маркетинг, Разработка нового продукта