Marketing & Sales Manager, Business Development Manager, Country Manager

Был больше месяца назад

По договорённости

44 года (родился 22 июля 1981)

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

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Опыт работы 22 года и 4 месяца

- Ноябрь 2014 – работает сейчас
- 11 лет и 1 месяц
Marketing Director
DAB PUMPS S.p.A., Москва
Обязанности и достижения:
Main achievements: Marketing department from scratch. Later Service Department and Training Department become a part of Marketing department. Interated project management system "PlanFix". Realised more than 15 successful projects in marketing, advertising, branding, customer loyalty and service. Increased brand loyalty and recognition in professional area and among end-users. Successfully promoted new innovative products on the market. Increased Internet commerce channel from 15 online shops in 2015 to 33 in 2016. Launched official company online shop. In cooperation with Sales team increased company turnover (sales): in 2016 (January-October) grow + 23.5%, in 2015 (whole year) grow +32%. Main competitors has sales drop up to 30%. Main responsibilities: Head of Marketing department. Full management of Marketing Department, as well as D.Training Department (Training's and E-Learning), Service & Warranty Department all as a part of Marketing Department. Developing company marketing strategy: future best sellers, promo products, development plan, targets. Company results analysis. Marketing, Advertising & Promotion - Marketing Activity Planning. Marketing Budget planning, control, follow up; - TV advertising, follow up in cooperation with advertising agency; - Online advertising (Media banners, PPC, Video) in Yandex Direct, Goolge Adwords (Youtube), Mytarget; - Web banners development and production; - Advertising in Professional Magazines (including promo Articles); - Together with Customers/Distributors precipitation in Fairs, Trade-Shows, Expo's; - Marketing support for Customers/Distributors; - Communication with Customers/Distributors (communication letters, updates, surveys, etc.) - Motivation programs implementation, organization, follow up - Promotions and Special sales, organization, development, follow up - Values development, team building activities, team challenges implementation - Together with Training department and Customers/Distributors organisation trainings and product seminars; POSM development and production: - POS-materials development/update/translation to the Russian market (Product catalogs, Technical catalogs, Brochures, Booklets, Gifts etc.); - Briefing agencies and timely production and delivery to Distributors of required creative materials; - Validate all creative materials with legal to ensure 100% compliance to legal requirements if necessary; - POS-materials stock planning & control; - Communication and interaction with Head Office in Italy. Trade Marketing: - Developed Trade Marketing & Merchindising Book with POSM; - Trade marketing material stock planing and control; - Developed product merchandising rules and conditions for Demo display; - Customers/Distributors support and help with merchandising; - Bonus & Motivation prject for Sales Persons in retail shops from scratch. Link http://dabbonus.ru. Pricing and Margin: - Update and control company pricing politics - Price calculation, Markup, Discounts, Margin control - Price-lists update (more than 10k positions) - ERP INFOR Websites, Promo Landings, SMM (b2c/b2b): - New Corp. website: http://dabpump.ru. New CMS, translation & adaptation; - Website content update: News, events and data; - Website analytics (Google Analytics/ Yandex Metrika); - Web development. Special project: Online projects reservation to protect Distributors projects; - Developed special promo pages (landings) for TOP products: http://esybox.ru, http://esyboxmini.ru, http://genix.ru, http://evopluspump.ru, http://evotronpump.ru - all from scratch; - Developed a unique project - D@B Click. Online banner network for Customers/Distributors; - Official company social pages in FB, TW, VK, OK, GL and YT from scratch. E-commerce: - Cooperation with e-shops. Increased Internet commerce channel from 15 online stores in 2015 to 33 in 2016; - Fight with dumping. Daily control and monitoring retail prices in the Internet; - Developed "E-commerce Pack" for e-shops with all necessary info about products (images, description, technical data etc.) - Developed rules, terms and conditions, as well as special 3-party agreement between E-shop-Company-Distributor - Brand protection. With legal consultants created TM legal protection for illegal use of the brand. - Launched the Official company online shop from scratch. Link http://shop.dabpump.ru E-mail Marketing: - Started from scratch; - Develop, track and analisys email marketing campaigns (News, Promotions, Announcements) in order to achieve desired business goals; - Subscribers database managment, segmentation and grow (from 0 to 25k active subscribers); - Experience with email marketing software MailChimp & Unisender; - Leads generation. Administrative: - Administrative and organizations functions which is not related to Marketing; - Launched Online Project management system "PlanFix" for control, realisation, status, follow up projects.
- Август 2014 – ноябрь 2014
- 4 месяца
Key Account Manager
DAB PUMPS S.p.A., Москва
Обязанности и достижения:
Main achievements: Up to 50% Key Accounts Sales growth. New Customers/Distributors contracts. Main responsibilities: Key accounts management activities (attraction of new clients and development of relationships with existing clients); - Cold calls; - Competitors price monitoring; - Negotiations with potential new Customers (Trade, OEM); - Set up personal relationship with Customers management; - CRM; - Customers/Distributors support; - Planing, achievement of sales plans; - Business trips. Promoted as Marketing Director
- Сентябрь 2010 – июль 2014
- 3 года и 11 месяцев
Country Manager (Area Sales Manager)
ZDS Srl, Киев
Обязанности и достижения:
Main achievements: Started from scretch. 5 new Customers/Distributors in Ukraine, 3 in Russia 1 in Azerbaijan. Main responsibilities: - Sales and Marketing for submersible pumps in Ukraine & CIS countries; - Search of the new partners/dealers/distributors in CIS countries; - Cold calls; - Business negotiations with potential clients (Owners, General Managers); - Set up personal relationship with customers management; - Development and support of existing partners/dealers/distributors in CIS; - Contracts preparation and signing; - Coordination of export shipments (production in Italy); - Product and Brand promotion on CIS markets; - Contribute to defining and implementing advertising, marketing and commercial strategies; - Participation to exhibitions with existing Customers/Distributors; - Translation into Russian: technical catalogs, corporate website and sales materials; - Web Promotion, Internet Advertising, E-mail Marketing; - Client Relationship Management (CRM); - Achievement of sales plans; - Business trips.
- Январь 2009 – июль 2010
- 1 год и 7 месяцев
Sales & Marketing Manager
Globus Company LLC, Киев
Обязанности и достижения:
Main achievements: Company website from scretch. New Customers/Distributors Main responsibilities: - Sales and Marketing of Railway parts and equipment in Ukraine; - Negotiations with potential clients; - Calld calls; - Support of existing clients. - Web Promotion, Internet Advertising (Google, Yandex); - E-mail Marketing; - Client Relationship Management (CRM); - Achievement of sales plans; - Business trips.
- Июль 2003 – январь 2009
- 5 лет и 7 месяцев
Web Projects Manager
Self-employed, Freelancer, Луганск
Обязанности и достижения:
Main responsibilities: - Work with on-line Internet projects; - Customers Websites Development and Design; - Web Promotion, Internet Advertising (Google, Yandex); - E-mail Marketing; - Cold calls, Negotiations, New customers search; - Negotiations with potential clients; - IT & Desing team management; - Support of existing clients; - Business trips.

Образование

- Высшее образование
- Дневная/Очная
- 2003
Lugansk National Agrarian University
Факультет: Economics
Специальность: Management of Organisations

Обо мне

Дополнительные сведения:

SPECIALIST IN BUSINESS DEVELOPMENT AND MARKET EXPANSION Highly driven sales & marketing professional with performance record and extensive experience in developing, implementing and managing sales & marketing plans and strategies. Good at building strong interpersonal relationships and motivating sales professionals and distributors to succeed in their assignments and reach targeted objectives. Significant experience with Internet Marketing and Web Promotion. Vegetarian, Non-drinker, Non-smoker, Drivers License, Available for Relocation and Business Travel