Обязанности и достижения:
Co-founder, Ex-partner, Project Manager
Development of research strategies for testing customer satisfaction levels.
Project management of mystery-shopper programs and other customer-satisfaction-level tests.
Main clients – Vodafone B2B, Vodafone Retail, Red Bull, Auchan.
Overall achievements – Development of programs and techniques for measuring customer satisfaction levels. Significant increase (by those clients) in understanding the real Customer Experience (CX), their corporate, brand and product image, and the necessity for improvements, including new promotional devices, development of sales force, store image, involvement in cultural or sport events, either as organizers or sponsors.
Considerable achievements in BTL (Below The Line) communications.