Обязанности и достижения:
1) Developed system of promotional materials and activities in accordance with the algorithm deciding on buying in pharmacy for:
• ОТС (Sab simplex, Dalacine gel, Diflucan)
• RX (Liprimar, Norvask, Celebrex, Sermion, Liryca, Neurontin, Relpax)
2) Developed printed and digital materials for representatives, with peculiarities of promotion of each brand
3) Synchronized retail-activity with the promotion of the medical audience and the promotion for pharmacists
4) Taught the representatives in accordance with the retail strategy and leadership
5) Prepared and updated materials for monthly training and testing representatives
6) Developed and implemented programs telephone survey of knowledge of Retail strategy among field staff
7) Developed educational content for FF and AC, have developed presentations for training pharmacists
8) Prepared and approved various educational activities for pharmacists:
• F2F
• Digital
9) Prepared and organized the remote educational communication (telemarketing)
10) Participated in ROA 2017-2018. Prepared the marketing strategy and role-playing games
11) Passed training: "Customer Segmentation as a Driver of Growth, Finance for non financial