Обязанности и достижения:
Responsibilities:
- content production for Internet projects.
Functions:
- Internet projects structure development, key-line identification for promotion in Internet, research, implementation and developing conversion increasing tools;
- choosing chief-editors, graphic designers, web-developers for work on projects;
- team-work with projects chief-editors (semantic core gathering in Keycollector, setting tasks on its basis – new product pages, advisory pages, new pages for advertising in Internet), editors and copywriters cooperation control;
- team-work with graphic designers (page layouts developing and optimization accordingly to usability criteria, image processing for projects, etc);
- team-work with web-developers (coding cross-browser layouts, adjustment for mobile devices, etc);
- team-work with seo-optimisers (page indexation by search engines checking, meta-tags compilation, broken links identification and repairing using CrazyFrog, Xenu, interlinking optimization, etc);
- team-work with Internet-marketing managers (context advertising campaigns launch in Yandex Direct and Google AdWords);
- team-work with analysts (traffic tracking, its conversion by Google Analytics).
Achievements:
- qualitative unique content production, Internet projects conversion increase, top position in search engines Yandex and Google.