Дополнительные сведения:
Objective: To realize myself in internet-marketing
Skills:
- Creation an algorithm to find traffic from different channels
- Creating an advertising strategy for website development
- Analysis of incoming traffic
- SEO site optimization
- Setting up targeted advertising on social networks Facebook and Instagram
- Setting up Adwords ads
- Search for targeted traffic from CPC and CPA channels
- Setting up A / B testing
- Creating an email marketing algorithm
- Сreating Facebook chat-bots
Professional experience:
- competitive and marketing niche analysis;
- creating of the algorithm for improving the reputation of the Internet-project;
- creating of strategy and tactics of functioning with different segments of customers;
- creating a PR strategy (setting goals, calculating costs, planning activities, analyzing and adjustment the result);
- analysis and improvement of advertising budgets;
- creating and development an extended sales funnel. Research each stage of client's interaction with the site;
- searching for new marketing channels for website growth;
- setup of interaction between buyers and sales managers;
- compilation of semantic core;
- conducting a comprehensive SEO site audit;
- diagnosis and conclusion of the site from the sanctions of search engines (if appropriate);
- full internal optimization (improvement of commercial factors, reducing the percentage of “refusal”, improving the behavioral factors). Creation the technical tasks for developers, copywriters, designers;
- external optimization. Creating anchor sheet, link building, fighting the “black methods” of unscrupulous competitors;
- working with popular exchanges of links (Miralinks, Advego, Gogetlinks), exchanges of articles, etc.;
- working with all adwords service tools;
- basic knowledge of hypertext markup languages and WEB-design tools: HTML / CSS;
- working with FTP and understanding the file architecture of websites.
- programmatic buying DV360
Работоспособность, WEB аналитика, Google Analytics, Интернет-реклама, SEO, Интернет маркетинг, SEO оптимизация, Управление интернет-проектами, Составление семантического ядра, HTML, Продвижение сайтов, Управление командой, Веб-аналитика, DV 360, Media Buying