Обязанности и достижения:
Glamapple Inc. provides PR support to a wide range of luxurious and iconic hotels all over the world. London, Paris, Geneva, Rome, Beverly Hills, LA, Miami, Maldives, Mauritius, and other destinations.
On my position I’m responsible for creating a positive image and maintaining clients’ visibility through the Russian & CIS print and online media, bloggers, opinion leaders and celebrities by implementation of the following activities:
Communication with media
- Working on the coverage and managing any sort of media requests (such as info requests, interview requests, media visits, etc.)
- Generating news and messages, translating and compiling press releases
- Regular pitching
- Layouts proofreading
- Establishing and managing collaborations with bloggers and influencers, fashion shoots, celebrity and other projects on barter basis.
Communication with the clients
- Holding daily correspondence and regular conference calls with communications departments.
- Discussing ongoing activities, media visits, projects, special coverage, PR planning, strategy, achievements and new opportunities.
- Evaluating the incoming direct media visit requests in terms of estimated exposure, audience and impact on the brand.
- Providing an expertise in the Russian media market and luxury consumer market.
Misc.
- Monitoring & evaluating the market for establishing new collaborations, projects and PR stories
- Setting up new working relationships by in-person meetings to expand an existing media base.
- Printed, online and social media monitoring
- Setting up group press trips and PR events such as press lunches and presentations
- Attending field-specific events such as exhibitions and awards
- Working within the PR team. Holding team meetings and brainstorms. Setting objectives and tasks. Reviewing the coverage and PR reports
- Working on PR proposals.