Обязанности и достижения:
Senior Market Strategy and Planning Manager
1. Hyper/supermarket channel sales strategy leading:
- Leading & developing of MFT (Sales, Marketing, Logistics - 10 employees in total)
- Channel G2M strategy development
- Stock management leading for top customers (400+ SKU)
- Channel trade marketing funds ownership
- Sales Goals delivering
Achievements:
- Net sales growth two fiscal years in a row, market value share growth + 5p.p
- Margin growth >5%
2. EE + CAR Seasonal portfolio leading:
- Leading & developing multifunctional team (170 employees in total)
- Leading product creation process (Target audience, strategic portfolio role, sales tools, financials)
- Developing EE+CAR G2M strategy in 1P, 2P, 3P format
- Sales Goals delivering
Achievements:
- Net sales double digit growth two fiscal years in a row
- Re-designing of full portfolio (400+ SKU), switching whole segment on profitable business model
- Portfolio profitability double digit growth
3. New Premium Brand (King C Gillette) development and launch:
- Developing RU G2M strategy in 1P, 2P, 3P format
- Developing of brand visibility standards & equipment
- Delivering distribution and value targets
Achievements:
- 2000+ outlets covered (ix 200 vs initial target)
- 1st time ever integrated King C. Gillette in barbershops (globally new experience)
4. Crisis raw materials BCP leader
- Leading of St.Pete plant localization process
- Signed contracts with local suppliers to continue production process
- Supply terms negotiation
Achievements:
- Supply function and process was set up from the scratch
- Found local alternatives of raw materials to protect >50% of B&R volume for EE
- Raw materials localization rate > 80% for disposable razors and packing materials
- Raw material costs decreased on >10%