Резюме № 36793516
Обновлено 22 октября 2016
Обновлено 22 октября 2016
Генеральный менеджер, Директор по продажам и маркетингу
Был больше месяца назад55 лет (родился 04 мая 1970)
Москва, готов к переезду: Санкт-Петербург
Занятость
не указано
Гражданство
не указано
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 20 лет и 3 месяца
- Январь 2011 – апрель 2015
- 4 года и 4 месяца
Commercial director
PRONTO MOSKVA - TRADER MEDIA EAST - DIGITAL AND PRINT MEDIA, МоскваОбязанности и достижения:
Trader Media East Limitedis a subsidiary of DOGAN MEDIA GROUP of Turkey which owns the leading digital and print advertisement platforms for real estate, auto, recruitment, and various goods & services in Russia, CIS, Central and Eastern Europe. General classifieds: Izrukvruke-newspaper (print), www.irr.ru –online (real estate, auto, electronic, textile, etc..). Vertical classifieds: RabotaSevoydneya-newspaper (job)&www.job.ru –online, NoviyAdres (journal-real estate), Fotonedvijimosti (journal-real estate), Avtogid (journal), KommercheskiyAvto (journal) – and www.trucklist.ru –online. Revenue breakdown: 65% real estate, 20% auto, 15% other segments.Digital marketing experience on digital publisher side. • Determined the growth strategies of classified advertisement for digital ($32m. - federal) and offline ($50 m. - Moscow) business; • Brought irr.ru (11 million UMV & 250m monthly impressions) sales in Moscow from $4,9m. (140 m. RUR) level in 2010 to $8,2m. (265 m. RUR) in 2013 which is 70% increase in USD in 3 years (in roubles 90%). • Managed six sales channels with a sales team of 103 people: key accounts - 8, agencies - 10, retail sales offices (30 locations based around metro stations in Moscow) - 50, telesales – 32, agents – 3 (60 free-lance agents) and e-shop. • Improved and set up new relations with international media groups like Group M (Mediaedge, Mindshare, Maxus, Mediacom), BBDO, Vivaki, ZenithOptiMedia, Carat, Universal, Havas, Initiative Media, DentsuSmart. – increase in sales by 112% in 2012 and 44% in 2013 accordingly. • Initiated thecooperation with programmatic planning partners and ad networks for monetization of free traffic in the second half of 2012 (kavanga, tradedoubler, httpool, criteo, webmedia, e-targeting, soloway, mythings, rollad, etc..); • Analyzed the results of SEO & SEA activities, affiliate marketing, social media marketing, and direct mailing activities. Discussed with marketing dept. the measures to provide high quality and relevant traffic for 24 categories of the site. • Improved the content of the site in 24 categories by 100% (Moscow - from 1,5 mil. ads in 2011 to 3 mil. ads in 2013) in cooperation with e-commerce sites and retailers; • Managed and planned the categories and product mix: media (banner and branded text blocks), internet catalogues, and text ads (premium ads, pushup, highlighted ads); • Made proposals for improving the UX – user experience and traffic of the site. • Initiated and encouraged the launch of the new “lead generating”products designed for big clients (financial links, calculators for banking sector and lead generating buttons for auto) and tripled the revenue; • Launched and implemented loyalty schemes for digital agencies – revenue increase %215 in 2012 (versus 2011) and %53 in 2013 (vs 2012) more than the previous year; • Launched marsh-route sales scheme to the key clients for auto online sales in 2013; +36% sales increase in versus previous year (although auto market in Russia decreased by 12% in 2013); • Managed the distribution of print products and distributors for providing high availability of publications in 4000 kiosks in Moscow; • Became the group leader of the “Digital Transformation Project” in Feb. 2014. Visited all below mentioned regions (Mar./Oct. 2014) and prepared audit report regarding future sales and marketing activities in 35 cities - affiliated operations, and created a roadmap for fast track transition to more effective online sales structure for each region.NizhniyNovgorod, Kazan, Novosibirsk, Samara, Krasnodar, Kaliningrad, Irkutsk, Ulan-Ude, Habarovsk, Vladivostok, Voronej, Smolensk, Tula, Ivanovo, Tambov. 62000 kms in 6 months. (For further learning about digital marketing skills gained during this job experience please click on this link.)- Сентябрь 2008 – сентябрь 2010
- 2 года и 1 месяц
Sales and marketing director
MOBILERA - MOBILE MARKETING, МоскваОбязанности и достижения:
Mobilera is a multi-national mobile services provider specialized in telecom communities, mobile advertising &mobile marketing and full-service interactive digital marketing, with about 100 employees working in projects in Turkey, Kazakhstan, Ukraine, Bulgaria, Romania, Georgia, Moldovia, Dubai, Iberia. Golden Partner of Turkcell and digital marketing agency of Coca-Cola Turkey. Sales & Marketing Director, Sept. 2008 – Sept. 2010 (please click on this linkto see more about this experience) • Set up the company in Russia and initiate all sales and marketing activities;Mission was setting up a youth community like “gnctrkcll” of Turkcell. Briefly, tried to render CRM services (longterm loyalty program) to one of the major telecom operators in Russia. • Followed up the current business activities of already established youth clubs in Kazakhstan (vclub for KCELL) and Georgia (zoom for GEOCELL); • Developed relations with telecom operators (MTS, BEELINE and MEGAFON), fmcg brands and retailers (cinemas, fast-food chains, airlines) as system partners for the youth community in Russia; • Developed mobile marketing campaigns with brands in Kazakhstan; • Made mobile advertising media plans for brands in cooperation with local companies; • Developed mobile content business - ringtones (Mono, Polyphonic, Realtones, Ring tunes Mega tones), mobile games, graphical content (Wallpapers, Screensavers, Graphics, Logos); • Set up strategic partnerships with worldwide content providers, media planning agencies, and local companies.- Январь 2008 – июль 2008
- 7 месяцев
Regional development director
KCELL - AN AFFILIATE OF TELIA SONERA - TELECOM OPERATOR, АлматыОбязанности и достижения:
Fintur Holdings B.V. is one of the leading providers of mobile telecommunications services in the Eurasian emerging markets through its operations in Azerbaijan, Kazakhstan, Georgia, Uzbekistan, Tadjikistan and Moldova.KCELL is a Fintur company, a telecom operation of 6 million subscribers in Kazakhstan and USD 1 billion turnover. Regional Development Director, Jan., 2008 – Jun., 2008 • Managed a team of 9 direct report who influenced roughly a regional operation consisted of 500 people. • Opened three regional offices in coordination with related departments; Aktubinsk, Taraz, Kyzylorda. • Designed and implemented the overall regional development concept (aligned with overall company direction and functional strategies). • Developed company’s sales and marketing activities in the regions. • Was responsible (together with the functions) to ensure that regional business plans were implemented with departments in line with deadlines (HR, Sales, Marketing, Customer Relations, Public Relations, Finance, Administrative, IT). • Ensured alignment and solved issues between functions in regions (escalated from regional managers) as well as among regions. • Set up the criterias for following up performance (KPI) and quality indicators. • Maintained positive team spirit among colleagues to ensure effective realization of targets.- Сентябрь 2006 – декабрь 2007
- 1 год и 4 месяца
Sales managerfor central asia and caucasia (10 countries)
BSH - BOSCH SIEMENS HAUSGERATE - DURABLE GOODS PRODUCERОбязанности и достижения:
BSH Turkey – 1 billion Euro company. Business Unit Central Asia and Transcaucasus - BUCAT based in Istanbul with an international turnover of USD 65m. Sales Manager, Sept., 2006 – Dec., 2007 (please click on this link and see item #7 on related web-page) • Responsible for all sales activities in Kazakhstan, Uzbekistan, Azerbaijan, Kyrgyzistan, Turkmenistan, Armenia, Georgia, Cyprus, Iraq, Tadjikistan, managing a sales team of 7 people (3 sales and 4 export operations). • Responsible for managing 25 distributors based in 10 countries in Central Asia & Caucasia with 3 sales people. • Increased sales from USD50 mil. in 2006 to USD65 mil. in 2007. 30% sales increase (highest in past 5 years) and also by providing a “linear growth” from January to November removed the “seasonality curve”, • Planned and implemented sales and marketing programs for the whole region (Bosch, Siemens, Gaggenau and Profilo brands). • Prepared business plans for each country and a consolidated one for the whole region. • Was responsible for the whole operation including management of all order management, loading, logistics, export operations and transportation of the products (4 people in direct report).- Январь 2002 – декабрь 2005
- 4 года
Marketing manager
IPRAGAZ - PRIMAGAZ / LPG DISTRIBUTION TO 4 MILLION HOUSEHOLDS AND COMPANIESОбязанности и достижения:
An affiliate of SHV Group of companies based in Holland with an international turnover of $10 billion.Distributing LPG in Turkey - $750 million turnover - 16th biggest company of Turkey. Marketing Manager, Jan., 2002 – Dec., 2005 (please click on this link and see items #3,4,5 on related web-page) • Managing a marketing team of 6 people & a budget of 7-8$ m/year. In CYLINDER GAS segment: brought the market sharefrom 15% to 16,5% (the trend of the previous decade was a fall from 25% to 15%). • Designed and executed image campaigns (ATL) on national tv channels and outdoor in 25 biggest cities – 2004& 2005 and advertorials on news channels; • Designed and executed a national consumer promo supported with ATL media and gathered 1,2 million customer data (roughly 30% of household cylinder customers) Sept.-Dec. 2005. • ‘‘Mobilization for Training’’ – Service Differentiation Project: Trained 2000 dealers and 4000 service personnel with Ministry of Education at 120 centers during 6 months (Jan 2003 – June 2003). 95.6% participation. Biggest and longest cooperation between Ministry of Education and a private sector company ever made in Turkey (repeated in 2004); • ‘‘Mystery Shopping’’: Initiated this program to control the results of training. 600 distributors (June 2004 – Oct. 2005); • Improved the visibility of the brand and renewed the corporate identity standards o Decorated 700 dealer offices - %75 cylinder sales (July 2003 – July 2005); o Decorated 1075 distribution trucks in 2004 and 600 in 2005. In BULK GAS segment: Made an extensive customer segmentation and determined the priority segments (villa owners and tourism); • Repositioned the brand in bulk gas segment by using ‘‘sincerety& technological expert’’ concepts and executed image campaigns in major business and architecture journals. • Executed trade shows and fairs successfully, improved the image of bulk gas sales group by using music, light shows & dance groups; In AUTO GAS segment (300 gas stations): Focused on the taxi drivers and initiated a customer loyalty scheme to increase the frequency of purchasesin cooperation with “Medline” and every year organized national consumer promos with the partner - Turkpetrol marketing team; • Launched new autogas brand in European standards ‘‘IpragazAutogas EN589’’ using ATL media (C1C2 male) and positioning the brand to a “technological expert” platform - Nov. 2004.- Апрель 1999 – ноябрь 2001
- 2 года и 8 месяцев
Trade marketing manager
JOHNSON&JOHNSON - COSMETICS / FMCGОбязанности и достижения:
Importing and Distributing Cosmetics and Self-Care Consumer Products - $30 million turnover. Trade Marketing Manager, Apr., 99 – Nov., 2001 • Managed a trade marketing budget of $1.5 million. • Planned, executed, controlled and adopted the trade and consumer promotions and activities throughout Turkey in chain stores (key accounts), supermarkets, perfumeries and pharmacies; • Managed the promotional activities covering 7 brands (Johnson’s Baby, ph5.5, Carefree, Neutrogena, Roc, Piz Buin, Clean&Clear) over 300 SKUs. • Transferred the market information to the regional sales teams and the distributor; • Realized “channel and store specific” promotions in national key accounts (chain stores) and participated in category management programs and negotiations with professional buyers. • Took active role in setting up and structuring Perfumery&Pharmacy channels from scratch; • Increased the sales level by 50% in the perfumery channel by a trade promotion and sustained the level. • Followed up the competitors’ prices, policies and activities and generate counter-actions; • Launched ‘‘Clean and Clear’’ line in 2000 and Johnson’s Baby shampoo with Jasmine.- Октябрь 1996 – март 1999
- 2 года и 6 месяцев
Marketing manager
COCA-COLA ALMATY BOTTLERS, АлматыОбязанности и достижения:
Producing and distributing soft drinks in Kazakhstan with The Coca-Cola Company Trade Mark - $45 million turnover. Marketing Manager, Oct., 96 – Mar.,99 (please click on this link and see items #1,2 on related web-page) • Managed a marketing budget of $4.5 million and a staff of 12 people. • Planned and executed “operational marketing programs” (compilation of the country specific best cases) that included complete tactical plans and budgets which provided a sales ratio of 11/1 (previously 3/1) against the major competitor in 1998. • Prepared the“business plan” and growth strategies for 1998 – 2001 period. • Planned and executed brand plansand “integrated marketing communication”activities for Coca-Cola, Fanta, Sprite and BonAqua (ATL & BTL); • Defined the “channel marketing strategy” and implemented the relevant equipment placement program; • Developed channel specific merchandising standards‘‘Standards & Concepts Catalogue for Kazakhstan’’; • Coordinated creative development for art-work and media planning with agencies; • Coordinated a national consumer promotion (all brands with flavors &SKUs: 0.5 lt, 1 lt, 2 lt) - ATL & BTL all activities in which participation was over 1 million (population of Kazakhstan – 15 mil.); • Launched ‘‘BonAqua’’ carbonated drinkable water 0.5 lt and 1 lt SKUs in May 1998. • Analyzed the periodical market researches - Nielsen, CABI - Consumer Attitude &Behaviour Interest Groups and proposed corrective actions, • Executed brand activations ‘‘Sprite-Adidas Streetball’’ – May 1998 & ‘‘Fanta Beach Volleyball’’ – July 1998, ; • Trained the sales and merchandising team in Russian language by giving internal seminars on operational marketing, merchandising, execution of special events and promotions, placement of marketing assets, etc. • Organized spesific promotions for the best key and national accounts like ‘‘Coca-Cola nights’’ and ‘‘Sprite Rave Parties’’ in night clubs.- Январь 1994 – сентябрь 1996
- 2 года и 9 месяцев
Representative
DEGERE INTERNATIONAL TRADING AS - METALS, CONSTRUCTION MATERIALS, COMMODITIES, АлматыОбязанности и достижения:
Copper contract, worth USD 20 million, with “Jezkazgansvetmet Copper Plant”, Lead & zinc contract, worth USD 10 million, with “Ustkamenogorsk Lead and Zinc Plant”. Representative, Jan., 94 – Sep., 96 • Managed a staff of 6 people. • Exports of consumer goods from Turkey to Kazakhstan and developed business in Almaty and other major cities of Kazakhstan.Though a junior employee at that time, initiated exports of construction materials; • Marketing heavy-duty vehicles and trucks with Renault Vehicles Industrial – Turkey Rep. Office • Responsible also for an international counter trade project in Ukraine (Sep. 4, 95 – Dec. 31, 95); • Pursuit of a joint investment project in mining, worth USD 500 million, with the top managers of “Western Mining Co.” – Australia. 15 days due diligence studies done with the most well-known auditing and consultancy companies of the world.
Образование
- Бакалавр
- Дневная/Очная
- 1994
Обо мне
Дополнительные сведения:
Www.emrahtahirelban.com
TRAININGS:
The list of all trainings received is available upon request or through:
http://www.emrahtahirelban.com/#!--1/cccx
Иностранные языки
- Английский язык — cвободное владение
- Русский язык — разговорный
Фото, имя и контакты доступны только авторизованным пользователям
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