Обязанности и достижения:
·Started business in Israel from zero, established representative office; ·
Grew LD market share from 0.3% to 4.5% over 14 months; LD entered Israel Top 10 brands ·
Created sales and distribution structure, improved distribution from 37% to 60% over 14 months ·
Successfully launched new LD SKUs - LD Slims, LD Blue 100’s and LD Platinum. ·
Created and implemented marketing strategy for Gallaher brand portfolio to improve awareness and build consumer loyalty