Digital marketing manager / Online marketing specialist / Internet marketer

Была больше месяца назад

По договорённости

35 лет (родилась 20 июля 1990)

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Профессиональные навыки

Digital Marketing
Digital Marketing Strategy
Internet Marketing
Online marketing
SEO
digital advertising
Email marketing
Content Marketing
ppc
Conversion rate optimization
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Опыт работы 9 лет и 7 месяцев

- Октябрь 2021 – январь 2023
- 1 год и 4 месяца
Online marketing manager
ABBYY, Москва
http://www.abbyy.com
International Intelligent Automation Company
Обязанности и достижения:
● Organization and management of strategic marketing plans, development of complex digital promotional campaigns for product launches, releases, seasonal promotions in foreign markets and partnership projects; ● Website and landing pages creation, support, development, content management and localization; ● Implementing email marketing campaigns and nurturing projects to maximize the impact on the audience using a/b testing; ● Creating brand-specific digital assets, marketing materials; ● Improving the content, usability, design and conversion of the company' websites, developing user experience improvements; ● Web analytics, inc. preparing data for regular reports; ● Project management, coordination of marketing operations team, designers, PR, web development team, SEO specialists.
- Декабрь 2017 – сентябрь 2021
- 3 года и 10 месяцев
Specialist of Internet Projects
ABBYY, Москва
http://www.abbyy.com
Обязанности и достижения:
● Strategic planning and management of digital marketing activities, inc. promotion of products, solutions, events and other initiatives in Russian market; ● Improving the content, usability, design and conversion of the company' websites, active participation in user experience changes; ● Organizing and conducting effective email campaigns and nurturing projects; ● Creating, managing and optimizing online advertising in Google Adwords, Yandex Direct, Facebook Ads for Russian market and Google Adwords campaigns for foreign markets; ● Optimizing of company' websites SEO perfomance, conducting semantic keyword research, competitor analysis, configuring meta tags; ● Organization, technical support and maintenance of webinars, online conferences and offline events for customers and partners from structuring landing pages to creating materials. - Increased organic traffic in Google by 45% and in Yandex by 34%, significantly improved positions in search results. Key queries have reached high positions among competitors, taking 2nd and 3rd places in search results (excluding branded queries) and product queries have risen to 1st place; - Improved CTA and CR in Google advertising campaigns for foreign markets, launched advertising campaigns for corporate products, segmented by scenarios, which generated MQL growth by 265%; - Modified nurturing campaign which converted 73% trials into active customers; - Achieved a successful redesign of the company’ websites in collaboration with product marketing and webmaters; - Regularly organized webinars with product demonstrations, which increased conversion and lead generation (5 webinars attracted 89 customers within six months, and online conference gathered 266 participants); - Implemented interactive elements in webinars and conferences (surveys, quizzes, real-time content via QR codes) to increase engagement, loyalty and content perception.
- Август 2015 – август 2017
- 2 года и 1 месяц
Marketing manager
SPOT Digital, Москва
https://spotdigital.ru
Professional web-development and Internet marketing agency.
Обязанности и достижения:
(Clients: Gazprom Rusvelo, BRP, Artic Cat, CFMOTO, Force, Dobrostroy House, A LA RUSSE, ATVARMOR, MOTOXMOTO etc.) Responsibilities: • Development and implementation of digital strategies for business; • Conducting marketing research: monitoring markets and client industries, competitor analysis, SWOT analysis; developing unique selling proposition (USP), segmentation, identifying target audience and preparation of buyer personas pen portraits • Analysis of the current state of companies on the Internet, comprehensive website audit and preparation of recommendations for improving the site structure, usability, content, website promotion, traffic attraction and retention; • Consulting clients regarding development strategy, positioning, brand awareness, online and offline promotion at each stage of the sales funnel; • SEO strategies development and implementation: conducting semantic keyword research, creating a site structure and its main sections, configuring meta tags, internal and external link-building, technical site optimization, improvement of user behavior factors; monitoring site's performance, checking and fixing website errors in Yandex and Google Webmaster tools; • Developing and implementing a content strategy and plan, assigning tasks for copywriters, writing, editing and translating texts and articles for websites, analyzing and optimizing content to increase conversion and engagement; • Maintaining clients’ websites, content administration, including filing and making changes with\via html and css, creating new website pages, categories, landing pages using CMS WordPress; working with web developers on installation of necessary website functionality; • Online advertising (PPC): creation and management of advertising campaigns in Yandex Direct and Google Adwords (launch, maintenance, adjustment, compilation of effective ads), remarketing campaigns, ad campaign optimization based on conducted analytics and advertising costs, tracking and improving ad campaign performance; • Coordinating copywriters, content managers, designer, web developers, setting requirements and controlling project execution; • Participation in concept creation for websites and landing pages graphic design, A/B testing and analysis of results; • User behavior analysis, including user actions from clicking an ad to conversion and preparation of recommendations for better perfomance; • Email strategy planning and campaign creation, letter templates creation, copywriting, setting up and delivering newsletters via Mailchimp, A/B testing, tracking and analysis of email campaign effectiveness; • Offering new thematic websites for advertising and target audience acquisition, cooperation with representatives of online media, information resources, industry sites and thematic forums; • SMM management (VK and Facebook), engaging post creation, customer service, community management, social media analysis, studying targeted advertising; • Monthly reporting on website optimization and effectiveness of promotion channels, working with Yandex Metrica and Google Analytics, end-to-end business analytics Roistat; • Constant tracking current industry news, trends, case studies and new tools in digital marketing field; • Searching for new channels to promote agency services, offering PR activities, driving enhancing reputation and building an exclusive image of the company. Achievements: - Managed simultaneously from 4 to 10 projects of different categories (mototechnics, construction, ecommerce, eco-vehicles, start-ups, medicine, equipment for ACS, real estate investments and others); - Created the tool for clustering semantic queries together with a web developer and designer to reduce time on workflow and increase productivity; - Managed team of copywriters and content managers (8 people); - Created an email campaign with open rate of 82% and CTOR in 47% that provided 100% attendance at client offline events; - Generated a 38% increase in conversion rates for ecommerce website through SEO and online advertising (PPC); - Boosted organic traffic by 45% and improved the position in search results - 702 requests in TOP-3 - due to SEO strategy and improvement of site content; - Reduced the bounce rate by 7.7% and increased the depth view by 10.3% with content optimization, design and UX improvement of client's website.
- Январь 2014 – май 2014
- 5 месяцев
Internship and Consultancy project in Marketing
DMJ Recruitment Ltd
https://www.dmjrecruitment.com
Specialist legal and secretarial recruitment company.
Обязанности и достижения:
(Clients: EY, KPMG, PWC, GSK, Rolls-Royce, SKY, J.P. Morgan, Aviva, Royal London etc.) Responsibilities: • Analysis of DMJ’s current online marketing channels and their effectiveness of generating legal candidates; • Industry and competitor analysis; SWOT analysis; • Analysis of DMJ’s presence on legal websites and mentions across the Internet; • Website design, navigation and content audit, incl. DMJ’s competitors; • Developing product value proposition and DMJ’s brand positioning; • Working with the company’s database; • Progress tracking and analysis of important website and social media statistics for DMJ and its competitors; working with Google Analytics, Simply Measured, Socialbakers; • Monitoring of industry events and assistance in preparation of the programme of offline business and social events to increase DMJ's awareness and engagement with clients and candidates; • Preparing presentations. Achievements: - Improved the company’s database: data streamlining, visualization due to pivot tables and graphs; - Developed an online marketing plan and an alternative strategy with possible tactics and actions to reach more qualified candidates and increase brand awareness; - Reduced advertising costs (£ 22,000) by having refused to use inefficient promotion channels; - Improved presentation skills during regular reports to the mentor and senior management.
- Ноябрь 2011 – сентябрь 2013
- 1 год и 11 месяцев
Event manager
Expocentre Fairgrounds, Congress Division, Москва
http://www.expocentr.ru
A world known Russian exhibition company, a leading organiser of the largest Russian and international exhibitions, congresses and conferences in Russia, the CIS and Eastern Europe.
Обязанности и достижения:
Responsibilities: • Organising and holding different formats of Congress events from entertainment to business; • Rendering services connected with choosing an event’s concept, its technical, organisational and information support; • Marketing research for creating future events; • Participation in negotiations and meetings with foreign companies and international associations. Achievements: - Studied the algorithm of organization and conducting its own Congress events; - Successfully prepared and realised more than 15 events of various kinds (incl. Russian Forum ‘I-Retail-2012, exposition and business program of Salon of Event Services Providers and Customers ‘5pEXPO’, music concerts GLOBALCLUBBING and Armin Van Buuren, SKOLKOVO Conference in the framework of the International Forum ‘Open Innovation’, exhibition ‘JAPAN EXPO IN RUSSIA-2012’, corporate parties for Nikamed PLC and Integrated Energy Systems Ltd; projects for New Year festivals).

Образование

- Магистр
- Дневная/Очная
- 2015
University of Lincoln (UK)
Факультет: London campus at London School of Business and Finance
Специальность: Marketing
- Высшее образование
- Дневная/Очная
- 2012
Moscow State Pedagogical University (Moscow)
Факультет: Faculty of Sociology, Economics and Law
Специальность: Management
- Высшее образование
- Дневная/Очная
- 2011
Moscow State Pedagogical University (Moscow)
Факультет: English language Department of Humanities
Специальность: English Translator in the Sphere of Professional Communication

Обо мне

Дополнительные сведения:

An experienced digital marketing specialist with a successful history of developing and implementing complex promotional strategies, creating effective promotional campaigns and improving web resources. During my work in companies of various sizes and directions, I have achieved significant results in the field of increasing traffic, conversion and optimizing user experience. Confident knowledge of analytical and optimization tools allow me to successfully coordinate projects and achieve goals. Personal skills: - Quickly and easily find the right information, interpret and utilize it properly; - Work effectively both as team member and independently; - Can quickly learn the necessary programs, processes and skills; - Excellent communication skills both for business networking and labour conflict resolution; - Initiative in introducing new approaches, technologies in work and task resolution; - Easily adapt to new circumstances without hesitation; able to manage multiple projects in a rapidly changing environment. Interests: Travelling, live music, photography, art of the Northern Renaissance, science fiction literature, dancing, psychology, attending marketing events. Technical Skills: Software: Microsoft Office Package (Word, Excel, Power Point, Outlook), Adobe Photoshop, Adobe Photoshop Lightroom, Adobe Acrobat, 1C, Canva, Invision; Marketing tools: Yandex Direct, Yandex Metrics, Yandex Webmaster, Google Adwords, Google Analytics, Google Search Console, Facebook Ads, Roistat (cross-cutting business analytics system), Mailchimp, GetResponse, Serpstat, Allpositions, Ahrefs, SAPE, Drivelinks, SEMrush, SimilarWEB, MOZ, Qualitrics, Survey Monkey, Marketo, HubSpot, Mirapolis, Zoom, Youtube; CMS: WordPress, BeTheme, Bitrix, Umbraco; Web Programming: HTML, CSS.