Digital marketing manager, director

Был больше месяца назад

По договорённости

41 год (родился 28 августа 1984), не состоит в браке, детей нет

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет и 10 месяцев

- Июль 2013 – работает сейчас
- 12 лет и 5 месяцев
Founder and trainer
PRONETWORKING.RU
Обязанности и достижения:
Online platform dedicated to soft skills development, targeting the Russian speaking community around the globe ENTREPRENEURSHIP • Built first ever Russian blog fully dedicated to networking; managed a team of 10 people (blog authors, copyrighters, programmers, translator, illustrator) while working remotely from abroad • Created unique training program dedicated to development of networking skills, including video courses, webinars, personal coaching and 1-day offline training; trained 500+ people, gained 80 positive customer reviews on the website ONLINE MARKETING • Developed content marketing strategy, resulting 95% of organic and viral traffic; achieved 300 unique visitors per day • Built website follower base of 2000 email subscribers and 1700 readers in FB and VK; average time spent on site: 4,5 min • Led all aspects of site development, including SEO, SMM, traffic, user-interface, design, opt-ins, analytics (Google and Yandex) PUBLIC RELATIONS • Created strong collaboration with top Russian media to promote ProNetworking.ru website, resulting in 14 free publications including Forbes, RBC, Vedomosti, Psychologies, Cosmopolitan Psychology and Marie Claire • Negotiated sponsorship with biggest recruitment portal in Europe www.SuperJob.ru, who became general partner of ProNetworking.ru; partnership includes joint trainings, user database and free advertising on www.SuperJob.ru
- Январь 2011 – декабрь 2013
- 3 года
Senior Brand Manager Gucci, Escada
Procter & Gamble
Обязанности и достижения:
SENIOR BRAND MANAGER GUCCI, ESCADA (2012-2013); BRAND MANAGER GUCCI (2011) Full P&L ownership of P&G's largest perfumery brand Gucci and management of key perfumery distributors MARKETING AND PRODUCT LAUNCH • Delivered highest ever turnover growth of 44% for Gucci fragrances in 2013 by increasing share of shelf 4 times in biggest customer L'Etoile during main consumption periods • Launched 9 new brand lines, including "Guilty" – the biggest male line in Gucci portfolio, with top-3 turnover and share ranking in key perfumery chains (L'Etoile, Rive Gauche, Ile de Beaute) over 6 months period PR AND MEDIA PLANNING • Created new media model for Gucci, improving media ROI by shifting focus from traditional media to digital • Achieved highest share of voice of Gucci in digital media among all perfume brands in 2012 • Developed PR/Digital strategy for P&G distributor partner PharmaRussia to expand luxury male grooming brand "The Art of Shaving" in Russia • Led PR strategy execution together with distributor, achieved 34 million PR impressions in TV, press and digital TEAM LEADERSHIP AND PEOPLE DEVELOPMENT • Coordinated multi-functional team of 10+ people including trade marketing, sales, finance and logistics • Led internal training on effective presentation skills for P&G employees, trained 70+ people
- Февраль 2007 – декабрь 2010
- 3 года и 11 месяцев
Product Manager
Karcher
Обязанности и достижения:
PRODUCT MANAGER RUSSIA (2009-2010), SERVICE ENGINEER UK (2008), SERVICE ENGINEER RUSSIA (2007) Engineering and business development in the world’s largest manufacturer of cleaning equipment BUSINESS DEVELOPMENT • Developed a new sector of car wash business in Russian market, self-service car wash centers and attracted 1.2 million Euro investment capital for Kärcher • Grew gantry car washes turnover by 32% in 2010 by sourcing 4 new major clients for dealers ENGINEERING • Led and implemented 6-months project for automatic car washes installation with Mercedes Benz Russia; managed and coordinated Kärcher engineers, building contractor Intercon Turkey and client MB Russia • Reduced warranty claims by 25% in key accounts in East London and Kent County; set up on-time maintenance process TEAM LEADERSHIP AND PEOPLE DEVELOPMENT • Trained 200+ of dealers' employees on car wash and industrial products across several major Russian cities • Led organization and participation of 6 target exhibitions, coordinating teams of several contractors

Образование

- Магистр
- Дневная/Очная
- 2006
Volgograd State Technical University
Специальность: Master, Automation of technological processes and productions in manufacturing

Обо мне

Дополнительные сведения:

Brand Management Building Relationships Team Leadership Written & Oral Preentation skills Public Relations Product Launch Digital Marketing Entrepreneurship