Обязанности и достижения:
Marketing manager/Business Development manager (Europe)
Functions:
- Competitive analysis
- 4P strategy
- Communication with magazines, development of the unique brand identity and advertising concept
- Creation of the department from scratch, preparation of work schedule, control;
- Creation of company web site through PR agency and its support;
- Organization of exhibitions in Russia and abroad (Moscow, Yekaterinburg, Kazan, London, Rome, Rimini, Alma-Ata, Prague, Malaga, Budapest and Kiev);
- Lead Generation, Customer Negotiation and Contract closing.
Achievements:
- Organized corporate magazine on the quarterly basis
- Developed new corporate brand identity and advertising concept
- Introduced automated discount program
- Took part in creation of chain of slot-parlors (marketing strategy for the chain)
- Raised recognition of the brand “Villart” in Russia and abroad that resulted in substantial sales growth in Russia and abroad (Italy, Hungary, Romania)
- Introduced Company and its products to Canada, Italy and other markets