Brand-manager

Была больше месяца назад

По договорённости

39 лет (родилась 08 июля 1986), не состоит в браке, детей нет

Москва

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 12 лет и 6 месяцев

- Май 2018 – работает сейчас
- 7 лет и 8 месяцев
Marketing and PR manager
http://thebritisheducationcentre.com
Обязанности и достижения:
Short-term international project (Dheili -London based). - Participation in PR strategy development, interaction with the media, on-line social networks, communication with the clients and partners, event management, development and updating of advertising printing materials, sales support.
- Декабрь 2016 – март 2018
- 1 год и 4 месяца
Senior supervisor / product manager
Panasonic, Москва
http://www.panasonic.com
Home Appliances, Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment
Обязанности и достижения:
- Business planning: forecasting market needs, analysis and sales / market share, planning for product sales; - Advertising and marketing: the formation of marketing concepts and ideas for promotion (PR, mass advertising, showcase work, training, supporting promoters support, event organization); - Product development and promotion: analysis of GFK marketing reports, comparative analysis of market participants, evaluation of product quality and characteristics, study and strategy development; - Sales growth: development of concept and action plans to stimulate sales growth; advertising conducted with dealers; - Control of indicators for planning sales, purchases and inventory (PSI), analysis of PSI dealers; - Profit and loss (PL): fixed price, budget, gross and net profit control (monthly / quarterly / half year / fiscal year); - Pricing: preparation of price lists and discount systems for various sales channels; coordination of special terms and conditions; developing promotional programs; - Interaction with factories: SKU, prices, quantities discussion
- Ноябрь 2015 – июнь 2016
- 8 месяцев
Product manager
Deb-Stoko, LLC (professional segment of SC Johnson), Москва
Обязанности и достижения:
- Market analysis: data processing; acquisition of information, statistical and field data on competitors' activities; price analysis; - Development and adjustment of corporate product strategy and product range management: analysis of market capacity and growth dynamics for product groups, analysis of product range and profitability, making suggestions for development and introduction of new product groups, participation in R&D and production localization projects; - Preparing marketing plans for products promotion; - Implementation of marketing campaigns: making dummies, distribution of advertising materials (booklets, posters, souvenirs, POS materials, etc.), developing and printing dummies for specialized publications (for occupational safety service), cooperation with leading specialists, arranging participation in national conferences / symposiums, holding marketing campaigns in mass media, interaction with opinion leaders, regulatory authorities and SRO; - Observing budget discipline, pricing; - Participation in the process of production localization.
- Июнь 2012 – март 2015
- 2 года и 10 месяцев
Specialist for Nutricosmetics
Nestle Rossiya LLC, Moscow, Москва
Обязанности и достижения:
Specialist for Nutricosmetics Main responsibilities: - Market analysis (market share, distribution, market volume, pricing, consumer preferences, competitors' activities), identifying threats and business opportunities; - Sales planning, monitoring and analysis; - Formulation of brand essence and brand communication guidelines; - Participation in the processes of product design, preparation and checking labels and stickers on products - Development and implementation of promo-campaigns in various channels, including digital; - Development and adaptation of promotional materials, coordination of agencies; - Participation in key events held by the company (meetings with the sales team, product launches for journalists, pharmacists and doctors) - Preparing and conducting presentations, product training for pharmacists and medical representatives; - Customer relationship management and maintenance of CRM programs; - Operation of the "hot line" work in the Russian Federation, assistance in communicating with consumers on its website; - Russian online presence support: update and maintain product website in accordance with the international guideline/concept and modules of the brand; - User support online: Social media. JuProduct Regulatory Compliance Junior Specialist Main responsibilities: - Analysis and evaluation of documents on compliance with the technical regulations of the Customs Union, preparation of the registration dossiers; - Transition of permission documentation and product artworks to comply with the technical regulations of Customs Union; - Regulatory assessment of marketing applications for food supplements and their legalization in the form of voluntary certification; - Close collaboration with the state authorities in the field of human health safety / Product Conformity (Rospotrebnadzor, Nutrition Institute, Rostest, etc); - Providing business legal information for products in relation to quality and safety, labeling requirements, other legal requirements relevant to the product; - Organization of expert visits at the plant to perform the audit of the production site; - Analysis of market and competitive environment, the perception of the product and consumer needs.

Образование

- Кандидат наук
- Дневная/Очная
- 2012
State University of Food Production, Moscow, Russia
Специальность: PhD in Technical Science
- Высшее образование
- Дневная/Очная
- 2008
State University of Food Production, Moscow, Russia
Факультет: Institute of Technology & Production Management
Специальность: Engineer of baby and functional foods
- Высшее образование
- Дневная/Очная
- 2008
State University of Food Production, Moscow, Russia
Факультет: Institute of Economics & Business Management
Специальность: Economic – Manager

Обо мне

Дополнительные сведения:

Computer skills: Microsoft Office Products, SAP, BW analyzer, trained in auto cad International and intercultural skills Customer Complaint and Reclamation Management: - Handling of customer complaints, identification of product discrepancies and ensuring that right measures were taken in the case of reclamations Product Marketing Activities: - Preparation of promotional materials and presentations - Coordination of conferences and product trainings - Conducting market research Management of Product Market Legalizations: - Coordination of product legalizations on the market of the Russian Federation and Customs Union - Conducting registration processes for products and obtaining documents on its conformity Management of Client Relationships: - Participating in the work of the Association, custom support - Interacting through various channels with customers, third parties and authorities on product-related questions