Обязанности и достижения:
• Development and execution of Strategic and tactical plans of the brands
• Budget and brand marketing expenses management
• Analyse and report of marketing activities
• Scheduled and extraordinary promotions across all sales channels:
• Direct marketing: e-mail, fax, mailing (preparation of the databases, writing advertising texts, analysis of results)
• Internet promotion
• Lead generation
• Partnership programs:establishing and maintaining business contacts
• Monitoring market trends and indentifying potential areas for sales
• Understand and identify needs of customers
• Analytics and incorporating results of analysis into product strategy:
- market analysis
- analysis of target audience, competitors
- analyze and interpret reports of Central marketing department
- sales forecasting
• Preparation of promotional materials (leaflets, POSm, banners)
• ATL & BTL activities
• Working сlosely with direct-to-consumer and managed markets teams to ensure successful positioning (marketing expertise and appropriate materials):
- databases of potencial clients
- preparation of promotional materials, objection-handlings
- development of sales presentations
- training of sales managers
• Development of the client base
• Price formation
• Organize and control of participate in exhibitions, seminars, conferences
• Inventory management in stock
• Organization of commercial educational events:information seminars, presentations, video conferences and webinar
Achievements:
1. Successful experience in bringing to market a new product
2. Overfulfilment of the six-month plan product sales: the share of the product sales was 4% of revenue of the company by the number of licenses sold (in money equivalent). The fourth place in the company (among electronic consulting systems)
3. Have an success experience in rebranding of the product (business magazine for the heads of the legal Department of large Russian and international companies): increase product sales by 10% after the completion of the rebranding
4. During my work I had the experience in different thematic areas in the company and experience in managing few brands
5.Performed the duties of Head of marketing group for 4 months with an official registration in the state