Обязанности и достижения:
► launched new brand Delimano (Italian kitchenware) into the Russian market (the most successfull launch in the history of the company)
► developed and implemented brand strategy (including BTL activities) to increase sales, distribution and visibility of brand Delimano
► created marketing-mix strategies and tactics to develop the brand
► supported the execution of the new product development
► prepare and execute annual brand plan
► created and implemented new ideas that helped to grow the brand profitably in several multi-channel marketing campaigns (the company has four internet shops, direct marketing TV - TopShop and TV Mall, telemarketing, print catalogs, retail shops)
► provided campaign evaluation and feedback to sales teams
► analyzed and tracked relevant brand related KPIs (from marketing research, sales, communication performance, trade environment) to identify and develop ideas in support of brand strategy including new product development
► expertise in ATL, BTL, statistics and analyses
► created and maintained several pages in social networks for brand Dormeo: Facebook, Twitter, VKontacte
► developed advertising for the branded goods (adaptation / local production of TV commercials, printed promo etc.)
► worked as a project manager for a lottery "10 years in Russia"